Why is aj so expensive?

The reason why aj is so expensive may be because with the rise of street brands, joint brands and other fashion elements, the popularity of star number portability effect and short video app, coupled with the means of hunger marketing, after AJ publicity or hype, brands restrict circulation, resulting in short supply and people feel nervous.

1, things are rare, so is AJ.

Except for non-AJ, most AJ are sold in limited quantities. Sales are generally queued through Nike's APP-SNKRS or offline stores, both of which are basically eligible for purchase in the form of lottery. Because there are many people who want it, and the quantity of goods is only a little. Naturally, someone will want to increase the price, and the price will naturally go up.

2, the pursuit of fashion AJ is now hot, it can also be said that people are pursuing fashion trends. After all, few people really understand the sneaker culture, and even fewer people are willing to pay for the sneaker culture. Most people's love for AJ stems from AJ's face value. After all, AJ is not an actual basketball shoe, but rather a fashionable and versatile appearance.

3. Star effect

AJ is expensive because shoes are collectible. As we all know, Jordan has retired for a long time, and his sneakers are all imitation, and the sales volume is relatively small.