August 15 Mid-Autumn Festival Planning Scheme 1 Event Theme:
Similar year after year, this year's Mid-Autumn Festival is quite different.
Activity time:
September 15 to June 10 (National Day, Mid-Autumn Festival)
Activity creativity:
Mid-Autumn Festival is a traditional grand festival and the beginning of the peak season in the second half of the year, which is extremely important. Its main feature is the profound meaning of reunion. How to do a good job in commodity sales (mainly moon cakes and gifts) and brand promotion in this festival is the key to improve the overall sales in the second half of the year. This activity seized the sentiment, courtesy and righteousness of the Mid-Autumn Festival, and hyped goods with sentiment and courtesy as the appeal point, which further deepened the brand and greatly improved the sales of goods.
Programme of activities:
The bright moon sends acacia, and the food conveys the truth.
From September 15 to1October 6 10, the purchasing department strives to taste some gifts for free, and at the same time strives to display the Mid-Autumn Festival moon cakes in bulk. The gift moon cakes are placed in a conspicuous place on the first floor to reflect the theme and attraction of the event, and various gift combinations are made according to the actual consumption situation in Huizhou. Commodity display pays attention to skills and aesthetics, and makes full use of the combination of lighting and color to strengthen the atmosphere of the store, with the cooperation of the planning department.
(Note: The planning department will arrange the activity atmosphere inside and outside the store or provide it by merchants, and arrange some holiday greetings and poems with strong cultural atmosphere in a reasonable position to reflect the cultural taste of the enterprise and make customers have the desire to buy when they enter the store. )
Blow out music, blow out a big color TV:
I-word duration
During the period from September 15 to 10/6 10, customers who buy moon cakes or gifts at least 39.80 yuan at one time (except special moon cakes and gift combinations) will get the scratch prize.
The first prize is a 29-inch color TV, and the corresponding picture reads: Happy Mid-Autumn Festival birthday.
The second prize is a beautiful vcd, and the corresponding picture reads: The moon sends acacia.
The third prize is a small household appliance, corresponding to the picture: the Goddess Chang'e flying to the moon.
The general prize is a moon cake or the corresponding ordering picture: Times Department Store logo.
Two color TV sets 1500 yuan/TV.
6 sets of Vcd6 120 yuan/set.
Small household appliances 12 60 yuan/unit or so.
8000 moon cakes, 1 yuan/piece.
Make XX0 prize lists.
Give mooncakes in the Mid-Autumn Festival, and try them first:
From September 15 to 10/6 10, customers who come to our store to shop all over 49 yuan will receive one moon cake and two from 89 yuan. How's it going? Try it yourself first. One ticket is limited to two.
(Note: The purchasing department will strive for certain resources to be distributed by the store as gifts. )
Family reunion:
65438+1Mid-Autumn Festival performance on the evening of 5th or 6th October, jointly organized by "mooncake supplier".
Before that, please pay close attention to all the information about moon cakes in Time Department Store, and then watch the wonderful holiday on-site answering questions to win the moon cake gift prize worth 268 yuan. What are you waiting for? Hurry up and act!
(Note: The Planning Department will contact the most famous performance company in Huizhou to perform, and work with suppliers to design some questions that are conducive to brand promotion and moon cake sales, so that customers can answer questions on the spot to deepen their impressions, stimulate their desire to buy, and make major publicity for moon cakes. The Purchasing Department will strive for moon cake suppliers to do several promotional performances of literary goods. Time Department Store will provide the following support:
1, giving priority to the stacking position of the first-level magnetic points of the commodity display.
2. Free pop support inside and outside the venue.
3. The live broadcast will be rolled all day.
4. Nomination for on-site inkjet advertising production.
5. The stage background design should indicate the brand name.
6. Advertising layout with special atmosphere in the venue.
At the same time, it is suggested that all moon cake suppliers do some gift group purchase promotion accordingly, such as: 15% discount on the purchase of moon cake gift boxes above XX yuan, and a box of Mid-Autumn Festival gifts worth 388 yuan above 5,000 yuan. And the purchasing department of Times Department Store will negotiate with alcohol and tobacco, jointly sell some gifts, expand the display space on dm to do activities, and increase the sales of Mid-Autumn moon cakes.
Good gifts for relatives, Mid-Autumn Festival gift exhibition:
September1May-June 16, the exquisite Mid-Autumn Festival ceremony and gourmet moon cake exhibition on the first floor of Times Department Store are ideal for you to buy gifts in the Mid-Autumn Festival.
(Note: The purchasing department will strive for suppliers, and the store will display Mid-Autumn moon cakes and gifts in advance to strengthen the festive atmosphere, and plans to make the atmosphere in the store more attractive. )
Activity publicity
Banner 10: commodity promotion, holiday greetings
Content of the text: Every time I miss my relatives in the festive season, gifts are in the new era. Moon cake exhibition.
Huge advertisement: September 15 to June 10.
Text: September15-1October 6 18, moon cake sale in Time Department Store, Mid-Autumn Festival gift exhibition, more affordable and more pleasant. Please go to Time Department Store.
Dm product news: September 15 to June 16.
The production requirements of dm this time are relatively more in place than usual. First, the number of copies increased to XX. Second, the whole atmosphere highlights commodities and moon cakes with high cultural taste, from which you can publish some ways to eat moon cakes and interesting Mid-Autumn Festival events to increase their readability and durability. Please purchase and strive to make a full-page Mid-Autumn Festival column focusing on moon cakes and gift combinations.
Tv advertisement: 65438+ 10. On the 5th and 6th of October, * * * celebrates festivals and traditional festivals.
The moon cake exhibition in Times Department Store is tasteful, upscale and more affordable. Time Department Store wishes Huizhou people a happy Mid-Autumn Festival and a happy family.
Mid-Autumn Festival * * * Enjoy a cultural feast:
From calligraphy celebrities, they have made great contributions on the spot, and now they love the cultural ceremony of Mid-Autumn Festival. If you buy 208 yuan, you can also get a first-class masterpiece with collection and appreciation value.
Activity publicity expenses budget:
Banners: 20 banners, each around 90 yuan, * * * RMB 1800.
TV commercial: Flying word every night in 300 yuan, two nights in 600 yuan.
Dm News: 10000 copies, each about 0.50 yuan, each 5000 yuan.
Scratch cards: XX cards, each at 0.05 yuan, 1000 yuan.
Kt board, stacking and typesetting each 60 yuan, eight 480 yuan.
The total is 8880 yuan
Times department store planning bu
Sunday, July 30th, XX
Leader's answer: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Comparison 3:
Times department store solemnly promises customers that it will never sell fake and inferior products, and will return them if it is not satisfied.
Compare prices:
Times department store will carry out the low price to the end, which has more price advantage and more value-added shopping.
We never advertise our lowest price because consumers are wise.
We won't lower the price of some goods, we will announce the lowest price of the whole audience, because consumers are wise.
We only do one thing, that is, lower the price a little and then lower it a little, carry it out to the end, and create a low-price era.
August 15 Mid-Autumn Festival activity planning scheme 2 activity theme; Mid-autumn festival promotion
Activity content:
First, the moon cake world
There are nearly 300 kinds of moon cakes from well-known manufacturers and brands inside and outside the province, with high quality and low price, which is an ideal world for purchasing moon cakes.
Second, shopping lottery to send moon cakes
1. Anyone who has shopped in 50 yuan in the building from August 30th to September 30th 17 before 20xx can participate in the lucky draw.
2. With a valid shopping voucher, the lottery will be held once every time 50 yuan is full, and the part exceeding 50 yuan will be counted as the multiple of 50 yuan (the part with insufficient multiple will not be counted), with a maximum of 10.
3. Lottery method: 60 ping-pong balls are put in a lottery box, including 6 prize balls (1 first prize, 2 second prizes and 3 third prizes) and 54 empty balls. Draw one ball at a time, and winning or not depends on the ball drawn (only one ball can be drawn at a time, and the extra ball is invalid, which is counted as the number of times to draw).
If the winning ball is drawn, the prize will be cashed on the spot. The award is set to:
First prize: a mooncake voucher worth 50 yuan.
Second prize: a mooncake voucher worth 30 yuan.
Third prize: a mooncake coupon worth 15 yuan.
Shopping vouchers can only be used to buy moon cakes in our building within the specified time. If you don't think it's an automatic waiver, you won't cash it.
Third, the final of the mooncake eating contest.
Final: September 265438 at 2: 00 pm+0.
Venue: atrium, 1st floor, Wuhua Building
The preliminary competition will be grouped according to the order of registration, and the competition will be eliminated in groups. Each group takes 1 winner and enters the semi-finals.
The rematch will be divided into groups by lottery among the winners decided in the preliminary round, with 3-5 people in each group. The competition will be eliminated in groups, and each group will select 1 winner to enter the final.
The finals were held separately, and the winners of the first, second and third prizes were finally decided.
Rules of the game: Three moon cakes with the same size and stuffing will be provided in the building to see who can eat them all in the shortest time (subject to swallowing and no obvious residue in the mouth after opening the mouth). Whoever wins will be disqualified. There is no limit to how to eat.
There are referees and referees in the competition, and the result of the competition is judged by the referee on the spot. In case of dispute, the presiding judge shall make the final decision (all participants who voluntarily sign up shall unconditionally obey the provisions of this article).
Awards and prize settings:
First prize 1: a Changhong 29-inch flat-panel color TV.
2 second prizes: one Nokia 3330 mobile phone.
3 third prizes: the prize is a t333vcd.
Planning of "Mid-Autumn Festival Shopping, Millions of Welfare"
Activity time: 20xx September 21-September 26.
August 15 Mid-Autumn Festival planning scheme 3 Activity theme: enjoy the moon, eat cakes and entertain the Mid-Autumn Festival.
Activity time: 20xx.10.419: 00-21:00.
Venue: school playground
Activity conception: full moon, far home, round people.
1, enrich the communication between students, create a reunion atmosphere, experience the Mid-Autumn Festival theme, and * * * share the joy of Mid-Autumn Festival.
2. Further strengthen students' collective concept, cultivate team consciousness and show students' personal talents.
Activity preparation: Hu Chunyan is responsible for purchasing moon cakes, fruits and snacks; Huang Zhihong is responsible for borrowing digital cameras; Zheng Sufang numbered the prizes (towels, chess, paintings, etc.). ) for those who have been punished in the activity and have outstanding performance in lantern riddles and Latin song competitions to choose at will.
Activity flow:
One: enjoy the moon, distribute moon cakes and feel the beautiful meaning of Mid-Autumn Festival (you can call your family and express our best wishes).
Two: Briefly introduce the relevant information about the origin and significance of Mid-Autumn Festival (Li Jing is in charge). At the same time, please talk about the previous Mid-Autumn Festival and share happiness and fun with your classmates.
Three: Interactive games
1, beat the seventh order to count off from 1-99, but when someone counts a number containing "7" or a multiple of "7", it is not allowed to count off. Pat one person on the back of the head, and the next person will continue to count off. If someone gives the wrong number or shoots the wrong person, they will be punished (to tell the truth, the punished person will randomly choose one classmate of each sex and ask them to ask questions and answer them sincerely; Or accept any questions from other students, choose three questions and answer them sincerely. Choose between the two. The host can appropriately ask the questioner to ask more targeted questions)
At the beginning of the whole activity in idioms solitaire, everyone formed a circle. At the beginning of this game, the host chooses a person to start saying the first idiom, and then goes on one by one in clockwise order. If the last word of the last person's idiom is the first word, (for example, if I say "Four Happiness and Getting Rich", you should say an idiom that starts with wealth, such as having deep pockets, and anyone who can't say it within 10 second or 20 seconds will be punished (punishment: let everyone run for one to three laps, and in the process of running again, the host will say several instructions. For example, if the host says stop, you have to stop, saying that if you want to bark like a cat, you have to walk like a zombie. )
Four: solve riddles on the lanterns (attached: the title and answer are attached)
1, guess a word for the motherland with one heart reform, and guess a word with two stars hanging in landlite. I have made up my mind not to guess a word in the future. 4. Don't lift others so high that people can't guess a word. 1 You can't type three words before dark. Dark clouds can't cover the sun. 2.3. I forgot to type seven words in my childhood. 4. Move and type seven words. As the saying goes, 1. 5. Shutters are humanitarian. It will clear up after the rain. As the saying goes, 1. 6. Two-color eggplant opens a six-character proverb 9 A good flyer must fly to Mount Everest to type a Tang poem 10. Each of them has half the time to type a word 1 1. A word 12. Beijing kills animals in the middle of the night 13. Roll up the blinds. Let's call it a seven-character proverb 14.
Five: Rag game (or personality performance) At that time, boys and girls will be randomly divided into two groups and do it face to face. After one group produces a program, the other group produces a program, of course, mainly ragtime, but other programs can also be performed (please pay attention to promoting the atmosphere of the event)
Intransitive verb activity funds
1, the cost of moon cakes and fruits will be completed in Hu Chunyan as soon as possible.
Part of the bonus is left over from the previous year, and the other part should be purchased separately.
VII: Activity Organization and Logistics Services
The answer is 1 something for nothing, a meeting tomorrow, 3 adults, 4 harvests, 5 windows, 6 black and blue, 7 stalls, 8 no fights, 9 times climbing to the top of the mountain to peek, one will see, 10 lame,1/certificate, 65438+