The age of 18 triggered the looting of sneaker brands. Why didn't Jordan choose to sign James?

James, the chosen son, this guy is born to play basketball. At the age of 16, James has become a famous American star. Every time there are too many people who come to see James play, James's high school has to move the arena to a bigger place, and even the "flying man" Jordan has come to see James play many times.

In 2003, 18-year-old James announced the draft, and the knight holding the first prize felt like a two-color ball. On the one hand, James definitely has a chance to become a superstar. On the other hand, James is Akron's son, his own child. In the draft, James doesn't have many choices, but he has autonomy in the choice of sneakers.

Just like Nike, Adi, Andema, AJ and other domestic brands sought after "Pang Hu" last year, James also got such treatment. At that time, Nike, Adi and Reebok were all after James. James' first stop was Reebok. Reebok once said that if James refused Nike and Adi's visit and signed a contract, he could give James100,000 USD. /kloc-James, 0/8 years old, resisted the temptation and finally chose to sign a big contract with Nike for 7 years and 87 million yuan. You know, this contract is higher than Kobe's. So, here's the problem. The age of 18 triggered the looting of sneaker brands. Why didn't Jordan choose to sign James? Ok, please listen to me and tell me in detail.

Why didn't Jordan choose to sign James?

As we all know, AJ is only a subsidiary of Nike, but from the looting of Pang Hu last year, we can see that in daily business, the two companies are also rivals, AJ can also choose its own spokesperson, and AJ has to get Jordan's consent in the choice of spokesperson.

Why didn't Jordan choose to sign Jordan? The first is Nike's determination. At that time, the spokesman of Nike was not very brilliant, and the sniper of Adidas Five Tigers was also very powerful, so Nike would take James as the capital against Adi in the future.

The second is strategic unity. Why not involve AJ? Joining AJ will cause the family to raise prices. The most important point is that AJ already has Jordan, and Nike needs James to enhance its influence and sales power. After all, it is not a good choice to put James and Jordan in the same brand.

Compared with Pang Hu, Nike still pays more attention to the existence of James. Otherwise, Nike wouldn't give Pang Hu to AJ, leaving James as the treasure of the town store. Facts have proved that Nike's choice is right.