On February 24th, 2020, 65438, the State Administration of Market Supervision carried out a series of management, and formulated new regulations on liquor prices of Maotai and other famous wines. Put forward new regulations. To this end, Maotai Group also cooperated with the State Administration of Market Supervision and issued a new regulation of 100% out-of-box sales. However, according to the feedback from various markets, it has appeared in the sales terminal. Various phenomena such as bundling and private tying have appeared.
First, there is no spot sales, and there are various phenomena such as mixed lottery. The reporter saw in a supermarket in Hangzhou that the price of Maotai 43-degree wine is 1499, but it is out of stock, and the number of restricted purchases cannot exceed six bottles. Other brands of wine must be bundled and sold. If you want to buy spot wine, you need to join a member or draw a prize or buy other brands of wine. Price 1000 yuan or more, you can tie a bottle. The reporter also visited various supermarkets and specialty stores in other cities. Through the understanding of all parties, many wholesalers told reporters that some wholesalers hoarded Moutai on the market in the early stage, but because the quantity of Moutai is limited, it is only sold to acquaintances, so if it is not an associated customer, it will not be bought, and the price will also rise. The reporter also tried to buy in other ways.
Secondly, the bubble economy and market pricing in the overall market environment of China, especially during the Spring Festival. China people attach great importance to the Spring Festival, which is a traditional festival in China. In this traditional festival, buying new year's goods is a great shopping direction, especially drinks. China food industry experts said. It is a major development direction of the country to severely investigate and deal with the price problems of various high-priced drinks during the Spring Festival years ago, so that Chinese people can have a happy and healthy Spring Festival and severely crack down on profiteering and scalping of various dealers and manufacturers. Through the continuous increase of national investigation and punishment, both the price of Maotai and the bubble price can be well controlled, and some unreasonable transactions will be avoided.
China liquor experts and liquor distributors also said that in view of the present situation of China liquor market, individual liquor enterprises used their strong market position to intervene in the free trade and sales of China's socialist market economy. Experts said that liquor is a kind of liquor culture in China and a product with fierce market competition, which is different from other livelihood products. If maotai really wants to solve the problem of supply and demand. The most fundamental solution is to liberalize the supply of Moutai and increase the supply of Moutai in the market to meet the consumption level of the whole market, so as to better control the price of Moutai and avoid similar incidents.