Before deciding to uninstall an application, users will consider three key basic characteristics of the application: availability, trust and performance. If the user thinks that one of the experiences is poor or poor, then the fate of the APP being uninstalled by the user is inevitable.
I. Availability and experience
1) seems to run counter to users' expectations. 2) Low relevance to users-low frequency of use. 3) Experience gained and lost-products can sometimes solve users' problems, but not necessarily (low success rate).
4) Bad first experience
5) The user experience is not up to standard.
6) Too many messages are pushed.
7) Lack of offline mode
8)App fatigue-boredom with products.
9) The same function, find other apps with better experience.
10) Bad, outdated or unprofessional graphic/interface design (even the icon of the App).
1 1) does not provide customized voice experience (such as mute setting and turning off some notifications). )
Two. trust
Users who use more apps know that many products have built-in points systems, which exist in various forms, such as sign-in, growth level, honor and so on. This actually takes advantage of people's curiosity and vanity, which is similar to the essence of the game. For example, if you sign in for 15 days in a row, you can get 1000 points, which can be exchanged for prizes, or lucky draw, etc. , make full use of people's playful psychology. When it comes to the implantation of game nature, the typical representative is Foursquare, which is a sign-in application based on LBS location. Its characteristics are simple operation and strong sociality. Through built-in sign-in, task challenge, etc. , and finally get a large number of users. Although it finally went downhill for various reasons, the key reason was to ignore the core functions of the product, and put the auxiliary functions such as game points and rankings that attracted users in a key position, which was a bit like putting the cart before the horse, so the use of gameplay should be appropriate, and the most important thing is to pay attention to the core functions of the product itself.
Three. perform
1) traffic is too large (foreground/background traffic data consumption)
2) It takes up too many CPU resources.
3) Power consumption module
4) The memory is too large.
5) The use is not smooth-it often crashes.
6) Not allowed to move to SD card (for low-end Android devices).
7) Attach too many files that users don't want or use, and stuff them into the gallery or other files.
8) There is too much data in the cache.
9) Performance monitoring shows that there is a performance problem (battery/storage).
10) feels that it will reduce the performance of the mobile phone.
1 1) The experience gained by feeling is not standardized.
12) takes too long to load.
13) The experience is very slow from beginning to end.
14) Some functions, or the App itself, cannot be used on some devices.