KFC is one of the multinational chain restaurants in the United States and the second largest fast food and fried chicken chain enterprise in the world. Founded by the founder Harland Sanders on 1952, it mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, 1: 1 rice, egg tarts and soda.
China KFC belongs to Yum! Brands. China Holdings Limited ("Yum! China for short), the stock code is YUMC, which is Yum. Brands is a franchisor in Chinese mainland, and has the exclusive right to operate KFC brand in Chinese mainland.
Development in China:
It has been 30 years since KFC came to China. KFC's 30-year stay in China is a 30-year "based on China and integrated into life". Over the past 30 years, KFC has been trying to explore and give back to the intimate service of consumers in China. Today, China KFC has opened more than 5,300 chain restaurants in more than 1000 towns, covering all provinces, municipalities and autonomous regions in Chinese mainland.
In the long run, the key to the success of an enterprise lies in whether it can formulate a strategy suitable for its own strength and environmental requirements and implement it effectively. With the acceleration of globalization and integration of the world economy and the intensification of international competition, this feature is becoming more and more obvious. We believe that the success of KFC in China is based on its professional strategic analysis, scientific strategic choice and effective strategic implementation.