Scheme of College Students' Entrepreneurship Competition (I)
I. Theme of the activity: Self-reliance and Self-reliance II. Purpose of the activity:
By holding a street for college students' entrepreneurship, we will strive to broaden the horizons of college students' employment and entrepreneurship, enhance their awareness of entrepreneurship and risk, build a growth platform for college students' entrepreneurial practice, enhance their comprehensive quality and ability in employment and entrepreneurship, and create a campus entrepreneurial atmosphere.
Three. Organizer: Guangxi Normal University Student Union
Sponsor:
Fourth, the activity time:
(1) Yucai Campus: April xx/Saturday KLOC-0/6-April XX/Sunday KLOC-0/7.
(2) Yanshan Campus: April 22nd, xx (Friday)-April 24th, XX (Sunday)
Verb (short for verb) Location:
(1) Yucai Campus: the main road of the library-university bookstore campus.
(2) Yanshan Campus: the main road of the campus
Activity forms of intransitive verbs:
1, College Students Venture Street:
(1) Set up 50-60 student booths in Yucai Campus and Yanshan Campus respectively to encourage college students to start businesses. Students have their own booths in the activities, and they manage their own goods (within the scope allowed by the school) and are responsible for their own profits and losses.
(2) Registration time: April 7, Yucai xx-April, XX 13.
March, xx 16 —— April 20th, XX.
(3) To apply for a booth, you need to pay a deposit of 100 yuan and sign an agreement.
(4) Students who pass the examination shall be issued a business license by the school students.
(5) Each booth is equipped with two tables, two chairs and an awning.
(6) The booth fee of the student booth is unified as 80 yuan, and the specific location will be decided by drawing lots. The lucky draw will be held from 5: 00 pm to 8: 00 pm on April 15 in the Student Union Office.
2. Merchants exhibition:
(1) Set up 10-20 vendor booths in Yucai Campus and Yanshan Campus respectively, and the Practice Department of the Student Union of our school and the Practice Department (Outreach Department) of each college will organize vendors to enter the campus for exhibition.
(2) Registration time: April 7, Yucai xx-April XX 15.
March, xx 16 —— April 20th, XX.
(3) To apply for a booth, you need to pay a deposit of 100 yuan and sign an agreement.
(4) Approved enterprises shall be issued with business licenses by students.
(5) Each booth is equipped with two tables, two chairs and an awning.
(6) Vendors' booths should be divided into specific areas and marked with booth numbers, and booth fees should be negotiated according to different booth numbers.
3. Flea market:
(1) Designate special second-hand market areas in Yucai Campus and Yanshan Campus respectively, realize the recycling of resources through second-hand transactions, advocate students' awareness of saving, and establish correct development and values.
(2) Yanshan Campus is specifically undertaken by the Young Volunteers Association.
(3) Registration time: April 7, Yucai xx-April, XX 13.
March, xx 16 —— April 20th, XX.
(4) There is no booth fee for the regional booths in the second-hand market, but it is suggested that each booth donate 10 yuan as the public welfare fund for the "Beautiful Notes" public welfare activities of Guangxi Normal University Student Union.
(5) Each booth must pay a deposit of 100 yuan and sign an agreement to ensure that all the goods displayed and sold in the second-hand market area are second-hand, and it is strictly forbidden to display and sell brand-new goods. In case of violation, the deposit will be confiscated.
(6) Arrange personnel to be responsible for the supervision and order maintenance during the activities.
(7) The specific location of the booth is decided by drawing lots, and the drawing time is to be determined. The lucky draw will be held in the student union office of our school.
4, fun lottery
(1) Activity time: April 16, 19: 00-22: 00.
(2) Location: in front of the library of Yucai Campus.
Confucius Square in Yanshan Campus
(3) Activity form:
Scheme 2 of College Students' Entrepreneurship Competition
The first part is the summary of the planning book: the summary of the planning book should be completed within 2 pages as far as possible.
The abstract of advertising planning of venture real estate should cover all the key points of planning, concentrate all the essence, be concise and credible, and be clear at a glance.
Part II Products/Services
Description of products/services (here mainly introduces the background, current development stage, comparison with similar products/services of other enterprises in the same industry, novelty, pioneering and uniqueness of the products/services of this enterprise, such as professional knowledge, copyright, formula, brand, sales network, license, franchise and franchise, etc.). ).)
Intellectual property rights (patents, trademarks, copyrights, etc.) that the enterprise has and is applying for. ):
Patent application:
Product trademark registration:
Has the enterprise signed an agreement on the transfer or authorization of intellectual property rights such as patent rights? If yes, please explain (with main terms):
Target market: Here, we need to specify the types of users the product faces.
Product update cycle: the determination of update cycle should have data sources.
Product standards: specify the standards for product implementation in detail.
Describe in detail the competitive advantages of our products/services (including performance, price, real estate advertising plan, services, etc.). );
Part III Industry and Market Situation
1, industry situation (history and trend of industry development, places where industry changes have a great impact on product profits and profit margins, technical barriers, trade barriers, policy restrictions, etc.). Industry market prospect analysis and forecast);
(1) List the total sales of the whole industry in recent three to five years: the source of information must be indicated.
(2) List the sales revenue forecast of the whole industry in the next three to five years: the source of information must be indicated.
2. Target market situation
(1) The chart shows the development trend of the target market capacity.
(2) Comparison between this enterprise and the five main competitors in the target market: mainly describe the competitors in the main sales market. Market share, competitive advantage and competitive disadvantage of competitors. (3) whether the market sales are regulated by the industry, and the analysis of the difficulty of enterprise products entering the market.
Part IV Organization and Management
1. Basic enterprise information:
Name of the proposed enterprise
Expected setup time
Expected registered capital
Among them: cash contribution and its proportion.
Expected place of registration
2. The cover of the advertising plan for major shareholders of the enterprise: list the names of shareholders and their capital contributions. Name of shareholders, amount of contribution, explanation of contribution mode, telephone number, Party A, Party B, Party C and Party D.
3. The setting of internal departments of the enterprise: the organizational structure of the enterprise is represented by graphics, and the responsibilities and rights of each department, the relationship between departments and so on are explained.
4, enterprise staff recruitment and training
5. List of members of the board of directors: (The position arrangement can be decided according to the actual situation of the company)
No. Job Name, Education or Professional Title Tel: 1 Director 2 Vice Chairman 3 Finance Officer 4 Marketing Officer 5 Technology Development Officer
The fifth part is marketing strategy.
1. Composition of product sales cost and basis for setting sales price:
If the product has formed a competitive advantage in the market, please explain what are the related factors (such as the same cost but low sales price, low cost to form a sales advantage, and the product performance, brand and sales channels are better than competitors' products, etc. ):
2. The strategy and implementation of establishing sales network, sales channels, agents and distributors;
3, advertising promotion strategy Nokia advertising planning and implementation:
4. The strategy and implementation of product sales price:
5. The strategy and implementation of establishing excellent sales team:
6, product after-sales service strategy and implementation:
7. Other aspects of strategy and implementation:
8. What kind of incentive mechanism should the sales team adopt?
Part VI Product Manufacturing
(If it is non-manufacturing, you don't need to make products, you can make corresponding business plans. )
1. Manufacturing method of products (if enterprises build their own factories to produce products, they have to entrust production, or in other ways, please explain the reasons).
2. Briefly describe the production process and technological process of hotel advertising planning.
3. How to control product cost and production cost, and what are the specific measures?
4. What is the gross profit margin of the product when setting the mass sales price of the product? What is the net profit margin?
Part VII Financing Description
1. In order to ensure the implementation of the project, the capital is required to be10,000 yuan, and the owner needs to invest10,000 yuan and borrow from abroad10,000 yuan. If there are foreign loans, what are the safeguards? Your current investment is 500,000 yuan. If the funds are insufficient, you can raise funds through financing, but you should also explain how to raise funds. )
2. Please explain the purpose and use plan of the invested funds.
3. How much interest do you intend to transfer to foreign Pepsi advertising plans? What is the calculation basis?
4. What is the estimated annual return on equity in the next three to five years?
5. What supervisory powers can foreign investors enjoy?
6. If the enterprise fails to realize the project development plan, what responsibilities will the enterprise and management bear to the investors?
7. How do foreign investors recover their investment, the specific way and the implementation time.
8. In terms of taxes and tax rates related to enterprise business, what preferential policies do enterprises enjoy from the government and what may happen in the future (such as preferential policies on market access, tax reduction and exemption, etc.). ).
9. Other information that needs to be explained to foreign investors.
Part VIII Financial Plan
1. When the product is sold on a large scale. Gross profit margin is 10% and net profit margin is 10%.
2. Please provide: planned project profit and loss balance sheet, project balance sheet, project profit and loss statement, project cash flow statement, project sales schedule and project product demonstration table for the next 3- 12 years;
Note: Every financial data should be supported and explained.