Why can the soda in Wuhan No.2 Factory become popular on the Internet?

The brand-new carbonated fruit juice beverage of "No.2 Factory" that has returned to consumers' field of vision has a specification of 275ml/ bottle, and has various flavors such as stand-out soda, sour plum soda, inspirational soda, cherry blossom soda, passion fruit lactic acid bacteria, salted pineapple and ice cream soda, and the market price is around 7.5 yuan. In a short period of time, the "No.2 Factory" aerated juice beverage quickly moved from Wuhan to the whole country. At present, it has been stationed in more than 5,000 stores in dozens of systems across the country, as well as many well-known e-commerce platforms and new retail channels such as Tmall and Boxma Xiansheng.

This series of products are added with real fruit juice, and some products contain more than 10% fruit juice, and contain no sucrose, so the natural ingredients are healthier. The bottle design of the newly listed soda in the second factory contains the urban cultural elements of old Wuhan and has a very obvious taste of the old days. The word "burp" is also printed on each bottle cap, which gives people a vivid picture. The soda in the glass bottle is sealed with a screw cap, which is more convenient to open and more suitable for the fast-paced daily trend of young people.

The newly launched "No.2 Factory Soda Series" not only went out of Wuhan, but also opened up a wider range of channels and consumer markets, and even became popular on social platforms such as friends circle, becoming a new national tide on the tip of the tongue after 95 s and 00 s.

In addition, in 20 19, the "Sakura Confession Soda" in Tik Tok and Hankou No.2 Factory set off an upsurge, becoming a "nostalgic necessity" for netizens, with millions of accumulated videos played, becoming a well-deserved online celebrity drink. This is the remodeling of soda in Raul factory, and it is also the brand-new positioning of classic products. The return of the second soda plant has created a classic case of the revival of old brands, and also provided another direction for the innovation and change of the industry.