Corporate culture construction is a team work, so you should have more meetings, coordination and cooperation. It is necessary to have a general work plan, then divide the work, and supervise each division effectively. After summarizing and evaluating every month and week, the cultural construction of a company is not an activity that can be established in a month or a year, but a long-term work that will continue to be done, and it is something that can never be done. We can only help enterprises to establish a set of operating models. Therefore, the key is your boss, and his understanding is crucial. If he doesn't understand, it will be difficult for this enterprise to establish a perfect operating mechanism.
I'll tell you my experience, hoping it will help you.
1, collect and analyze the company information, first refine the company slogan, that is, a sentence that can be summarized in a few incisive words, such as "Sincerity forever".
2, extract the company's corporate color, for example, our company has four colors, main color red, auxiliary color, black, gray, silvery white.
3. Design the unified VI logo of the company.
Hey, this is a complicated project. Let me show you the knowledge of cultural construction first. You should watch it a few times.
Overview of enterprise culture construction
1. Corporate culture is the sum total of management ideas, management methods, management theories, group consciousness, modes of thinking and behavioral norms formed in the long-term production, management, construction and development of enterprises. It is a cultural tradition and a set of behaviors that enterprise leaders constantly innovate and advocate. It is embodied in the enterprise values, business philosophy and code of conduct, and permeates all fields of the enterprise and all the time and space secretary tribes. Its core content is the cultivation of enterprise values, enterprise spirit and business philosophy, and it is the improvement of enterprise employees' ideological and moral values. Through the construction and implementation of enterprise culture, the humanistic quality of enterprises can be optimized. In the final analysis, it is to promote the improvement of enterprise competitiveness and the growth of enterprise economic benefits.
2. People pay more and more attention to the positive role of corporate culture in forming internal cohesion and external competitiveness of enterprises. Enterprise competition is essentially enterprise competition. Facing the new challenges and opportunities of global economic integration, enterprises should seize the opportunity to do a good job in corporate culture construction, proceed from reality, formulate corresponding action plans and implementation steps, learn from the experience of excellent corporate culture with an open mind, and strive to innovate.
3. Corporate culture construction is a systematic project and an essential competitive magic weapon for the development of modern enterprises. Enterprises without corporate culture have no future, and enterprises without faith have no hope. In this sense, the construction of enterprise culture is not only the internal need of enterprise's survival and development under the condition of market economy, but also an important aspect of realizing management modernization. Therefore, we should set out from the reality of establishing modern enterprise development, establish Scientific Outlook on Development, attach importance to management, cultivate enterprise spirit, shape enterprise image, optimize the internal and external environment of enterprises, and make every effort to create our own characteristic enterprise culture, so as to provide impetus and guarantee for the rapid development of enterprises.
The present situation and characteristics of enterprise culture construction
Since the reorganization of the company, especially in recent years, the company has made great progress in the construction of corporate culture, the understanding of cadres and workers has been sublimated, and the consciousness, initiative and consciousness of leaders and the enthusiasm and creativity of employees have been continuously enhanced. The enterprise spirit that embodies enterprise values is formed through long-term accumulation, and some enterprises' logos is also established through repeated collection, brewing and modification. Each branch has continuously enriched and innovated corporate culture, accumulated certain experience, and gradually formed a corporate culture with its own characteristics through practice and exploration, which has played an increasingly important role in enterprise construction and development. However, from the perspective of the development of corporate culture construction in the whole system, it is not balanced enough, and some work lags behind and lacks overall planning. The characteristics of corporate culture construction of the head office are mainly reflected in the integrity and extensive mass of work, as well as the consistency with political and economic work and the diversity of carriers. According to the present situation of the company's corporate culture construction and development, in order to further deepen and create the corporate culture with the characteristics of the industry and the enterprise, promote the development and progress of various undertakings, promote the process of modern enterprise construction and realize sustainable development, this implementation outline is specially formulated. In order to form their own management style and ethics, and create valuable spiritual wealth such as ideals, beliefs, values and codes of conduct owned by employees.
General ideas and requirements of enterprise culture construction
1. Carry out the spirit of the 16th National Congress of the Communist Party of China, adhere to the guidance of Theory of Three Represents, vigorously develop advanced culture with innovative spirit, adapt to the requirements of building a modern enterprise in an all-round way, adapt to the development of fierce market competition, establish the corporate culture system of the company, and highlight the soul of strengthening the ideological and moral construction of employees. Promote the combination of modern business philosophy with advanced technology and management methods, promote the construction of material civilization, spiritual civilization and political civilization, and integrate, build and enhance the core competitiveness of enterprises.
2. Take economic construction as the center, promote enterprises through science and technology as the goal, rely on strengthening enterprise management, take system construction as the content, take image construction as the carrier, take cultural and sports activities as the means, take ideological and political work as the guarantee, and create "preciseness, pragmatism, innovation and dedication" by establishing innovative ideas, condensing enterprise spirit, cultivating good work style, perfecting management mechanism, creating learning atmosphere, building excellent teams and establishing a good image.
Basic content of enterprise culture construction
Material culture construction (superficial culture) includes production material culture, product culture and environmental culture, such as brand, packaging and factory appearance. The construction of behavior culture (middle culture) mainly has clear standards and regulations on the dynamic and static behavior, public relations and service of people, money, things and things in enterprises. The construction of conceptual culture (deep culture) includes the concepts of change, competition, interests, market, service, value, morality and strategy, as well as democratic consciousness, thinking mode and management thought embodied in labor attitude, behavior orientation and lifestyle.
The main goal of enterprise culture construction
1, determine MI (spiritual identity), including:
(1) Determine the values of all employees. Corporate values are the core of corporate culture, which determines the lifeblood of enterprises and the rise and fall of enterprises. Modern enterprises should not only realize material value, but also realize cultural value. We should fully realize that enterprise competition is not only economic competition, but also human competition, cultural competition and ethical wisdom competition. The ultimate goal of an enterprise is to serve the society and maximize its social value.
(2) Establish enterprise spirit. Cultivating the enterprise spirit with individuality is the core of strengthening the construction of enterprise culture, and cultivating the enterprise spirit with distinctive personality and rich connotation is the primary task and main content of enterprise culture. Enterprise spirit refers to the ideological achievements and spiritual strength of the broad masses of workers cultivated by the tradition, experience, culture and management concept of enterprise leaders in the long-term production and business activities, and established through conscious generalization, summary and refining. It must embody the spirit of a unique enterprise, have a distinct business philosophy and personality style, embody its beliefs and pursuits, and be advocated by the enterprise. To cultivate enterprise spirit, we should follow the principles of times, advancement, encouragement and efficiency, which should not only reflect the essential characteristics of enterprises, but also reflect the characteristics of industries and their own units and reflect the business philosophy of enterprises.
(3) It is the main purpose and fundamental pursuit of the survival and development of the enterprise to establish the enterprise purpose in line with the actual situation of the group, which embodies the enterprise values based on the purpose, goal and development direction of the enterprise development. Enterprise ethics is an ethical criterion for judging things based on the production and operation practice of enterprises and their understanding of society and life. Enterprise style is the attitude and behavior of all cadres and workers in their thoughts, work and life, which reflects the overall quality and external image of the enterprise.
2. Establish VI (Visual Identification), unify identification, clothing, product brand and packaging, and implement supporting management. In the development of enterprises, we should constantly improve the elements of corporate visual identity with a pragmatic attitude, so as to improve-deny-improve-redefine. Including corporate logo, banner, advertising language, clothing, stationery, badges, printed matter unified model, etc. Standardize employees' behavior etiquette and mental outlook, and establish a high degree of trust and good reputation of enterprises in society.
3. The establishment of 3.BI is mainly reflected in two aspects: on the one hand, the publicity, education and training of employees within the enterprise; On the other hand, it is foreign business and social responsibility. It is necessary to organize a series of activities, integrate the business philosophy established by enterprises into the practice of enterprises, and guide the behavior of enterprises and employees.
4, people-oriented, establish a capable and efficient team image, and create spiritual culture. The essence of corporate culture is "people's culture", people are the most active factor in productivity, people are the foundation of enterprises, and employees are the main body of enterprises. The construction of enterprise culture must be based on improving people's quality and people-oriented, and achieve the purposes of rallying people's hearts, establishing ideals, standardizing actions, forming good behavior habits, shaping image and expanding social visibility respectively. Therefore, it is necessary to establish a learning organization; Do a good job in scientific and cultural knowledge and professional skills training; Cultivate excellent managers and promote the construction of corporate culture; Do a good job in ideological and political work and other related work.
5, both internal and external, to create excellent product image, to create material culture. The construction of enterprise culture should be unified with the shaping of enterprise image, realize technological innovation, make the mass rationalization proposal activities persistent, and make it have unique technical characteristics and product characteristics. To create a brand, employees should be educated to care for the brand reputation of the enterprise as much as their own eyes, so that the products and quality of the enterprise can be widely known in the society, strive for progress, take the lead in setting an example and show the essence of the enterprise. Realize the unity of business philosophy and business strategy in the process of enterprise management; Realize the standardization and coordination of all employee behaviors and enterprise activities in the actual business process; Realize the unification of various forms of visual information transmission, and lay a solid foundation for promoting the sustainable development of enterprises.
6. Motivate by objectives, create a strict and harmonious management image and create an institutional culture. The connection between enterprise management and culture is the lifeline of enterprise development, and strategy, structure and system are hard management; Skills, people, styles and goals are soft management. To strengthen management, we must adhere to people-oriented, respect, understand, care and care for people in management, establish the status of workers as masters, and enable workers to actively participate in enterprise management and fulfill their duties. Strengthening management should be organically combined with modern enterprise system, management innovation, market development and quality service. It is also necessary to revise and improve the professional ethics, strengthen the discipline and restraint mechanism, and make the rules and regulations of enterprises become the conscious behavior of cadres and workers. Advocate team spirit, maintain good interpersonal relationships among members, enhance team cohesion, and effectively play a team role.
7, education in the text, to create a beautiful and clean image of the environment, to create a behavior culture. People transform the environment, and the environment also transforms people. Therefore, we should carefully analyze the environmental factors of corporate culture development, and make all kinds of tangible and intangible favorable factors become the source of power for corporate culture construction. Strengthen measures to realize greening, purification and beautification at the same time, divide areas, clarify responsibilities, rectify, and maintain a healthy environment for a long time. It is necessary to carry out various recreational activities and institutionalize large-scale activities, namely: sports activities (fun sports) meetings, corporate culture and art festivals, etc. Regularization of small-scale activities means enriching the cultural life of employees, giving life to various activities and strengthening visual effects through factory celebrations and cultural and sports activities.
The basic idea of enterprise culture construction
1, team concept
2. The spirit of cooperation
3. Leadership concept
4. Business service concept
5. The concept of fine accounting
6. Quality concept
7, civilized construction site "window" concept
8. The concept of celebrity effect
9, the concept of scientific and technological innovation
10, the concept of managing enterprises according to law The specific contents of the above ten concepts will be collected, evaluated and summarized at different levels.
Problems related to the construction of enterprise culture
1, handle the relationship between corporate culture and ideological and political work. Ideological and political work and enterprise culture construction are organically combined, which are both related and different; They can promote and complement each other, but they cannot replace each other. A correct understanding of the relationship between enterprise culture and ideological and political work plays an important role in strengthening the construction of enterprise spiritual civilization and promoting enterprise reform and development. The construction of enterprise culture provides conditions for creating a new situation in ideological and political work and better serving production and operation. At the same time, with the reform and strengthening of ideological and political work in enterprises, it will certainly play a great role in promoting the construction of corporate culture. With the theme of "promoting people's all-round development" put forward by the 16th National Congress of the Communist Party of China, we should start with emancipating our minds and changing our concepts, handle the relationship between emptiness and reality, speaking and doing, spirit and interests in ideological and political work, give full play to the pertinence, scientificity and effectiveness of ideological and political work, and provide a good ideological foundation and a stable situation for economic work and enterprise development.
2, strengthen the cultivation of managers, so as to promote the construction of corporate culture. Corporate culture construction is an overall, holistic, long-term and comprehensive work related to the survival and development of enterprises, and enterprise managers, especially the main leaders, play a very important role. As an important manager in an enterprise, he should not only be the designer, advocate and organizer of corporate culture, but also be the model practitioner and direct embodiment of corporate culture. Leaders should take the lead in setting an example and provide a visible image for excellent corporate culture with their good behavior. At the same time, it is especially necessary for enterprise leaders to advocate and configure enterprise culture with their new ideas, new concepts, new thinking and new value orientation.
3. Pay attention to the ways and means of corporate culture construction. Corporate culture is not water without a source, a tree without a root. It must be manifested in the practice of production and operation through certain material entities and means, which is also the carrier of corporate culture. The carrier of corporate culture is the superficial phenomenon of corporate culture. Although it is not equal to corporate culture, it plays an important role. Corporate culture carrier plays an important role in corporate culture construction and is an important part of corporate culture.
4, accelerate the establishment of corporate culture system framework project. Including: grasping the basic requirements of "transforming the core competitiveness of enterprises into market competitiveness" in the construction of enterprise culture; It embodies "grasping the development direction and being advanced; It embodies the characteristics of the times and is attractive; Shaping brand identity and having market competitiveness are "three connotations"; Highlight the three main tasks of "integrating the Party's principles and policies and national industrial policies into enterprise development, forming a distinct enterprise development concept, integrating ideological and political work into enterprise market competition, forming a strong cohesive enterprise spirit, integrating enterprise humanistic creation into enterprise products, and shaping enterprise image recognition with enterprise brand as the core content".
5. Get out of the misunderstanding in the process of corporate culture construction. First, advocating "cultural function" and thinking that "corporate culture is a basket, everything is put in it" will not only make corporate culture worse, but also affect the normal play of other management functions. Second, misinterpreting "people-oriented", the immediate interests and personal goals of employees in reality will inevitably lead to problems that are inconsistent with the interests and goals of enterprises. Employees must also abide by all the norms and regulations of the enterprise and respect customers and competitors, because without certain preconditions, it is difficult to achieve the expected results. Third, the abuse of "democratic management" requires democratic decision-making, but management must have authority. Under the authority of workers, the role of management can be played more effectively.
Operation and management of enterprise culture
1. As a contemporary enterprise management theory, enterprise culture lies in infiltrating enterprise values into all aspects, levels and the whole process of enterprise management, and improving the overall quality, management level and economic benefits of enterprises with the help of cultural means, cultural functions and cultural strength. Corporate culture operation includes:
(1) incentive mechanism. The primary task of corporate culture management is to mobilize people's enthusiasm, and its incentive methods include: goal incentive, participation incentive, strengthening incentive, and leader's words and deeds incentive.
(2) Discipline and restraint mechanism. There must be clear norms, and the implementation will not be distorted, and the enterprise concept will run through the system, discipline and code of conduct.
(3) Coagulation mechanism. Establish corporate values recognized by the employees, establish corporate goals, and establish corporate interpersonal relationships.
2. In corporate culture management, first, we should handle the relationship between reference and innovation, and grasp the individualization and characteristics of corporate culture; The second is to manage culture by cultural means and insist on guiding and cultivating people by culture; Third, deal with the relationship between virtual and real, intangible and tangible, and adhere to the combination of internal and external training and soft and hard management.