Trend Partner is an original trend business experience program launched by iQiyi.
In the program, the five trend partners are all hands-on, including soliciting customers outside the store and personally operating the store from the media account. They echo the program concept of "real management" with practical actions and convey the trend culture to the public.
As a practical project under the innovative marketing concept of "New Consumer Value Marketing Network", "Trend Partner Season 1" broke through the conventional program marketing mode, and covered the B-end marketing to the C-end consumption through the pre-positioning of program content, platform technical strength and marketing gameplay, further helping cooperative brands to achieve super-high commercialization and enhance brand value.