The OFF-white logo rooted in street fashion culture can best represent the speed bump pattern and the English letter of off-white? From 20 14, OFF-white is the goal of countless international students and domestic college students who like streets and stars.
Gray is only ranked 34th on the list. The brand rose to the sky in only two years, and the pheasant became a phoenix. ? Beige sales soared. Since the establishment of the brand, the sales volume has increased by nearly 5000 times, and the current sales volume is estimated to reach 300 million euros. ? The popularity on the Internet is also very high, and the search rankings of the fashion industry are almost all seized by OFF-WHITE.
Off-White can be said to be the hottest brand in the high street field in recent years, which is why this brand without far-reaching historical background is so hot. The reason for this rapid rise in popularity is that the "bringing goods" of star big coffee is not ruled out.
With the rapid development of the Internet, social media has become an important promotion platform for the current fashion industry. At the same time, it started a crazy joint venture with major fashion brands, and then Off-White gradually began to retain consumers among millennials. ?
Of course, social networking and other reasons exist, but they are only auxiliary. You also need to look at the background of the times. Virgil Abloh, the general manager of Mibai, laid the foundation of mainstream aesthetics with advanced innovation, and has now become the director of LV men's wear.