Although now more and more sneaker players transfer their sneaker transactions to the Internet.
But to trace back to the most primitive tradition of sneaker culture, we must count the offline queuing culture.
▼ Beijing Sanlitun FOSS Store
It can even be said, "As long as you play sneakers, you will definitely experience the offline lottery queue."
Just like FOSS store in Sanlitun, Beijing, it has already become a must-see place for toe caps in Beijing.
▼ Jingwei Decoration
Just last weekend, Beijing Sanlitun FOSS store reopened, welcoming many mysterious superstars!
I was lucky enough to take part in this activity and experience it in a brand-new FOSS store. Today, I will share with you the unique highlights of some activities!
▼ Video: Beijing FOSS Sanlitun Opening Review
FOSS store in Sanlitun, Beijing, as a fashion store rooted in the imperial city for a period of time, has been committed to bringing unique fashion culture to Beijing.
▼ "unbridled" folding fans are dense.
On August 10, FOSS Beijing Sanlitun Store reopened, bringing a new shopping experience around the theme of "Beijing flavor".
At the opening ceremony, you can see elements closely related to Beijing culture-Peking Opera crowns, folding fans, and even a unique ribbon-cutting ceremony with the theme of tea worship.
▼ Unique "big bowl of tea" ribbon-cutting
If Sanlitun symbolizes the forefront of Beijing's trend culture, FOSS located here may be the most Beijing-style shoe store.
At the opening ceremony, FOSS also brought surprises to the trend players in Sanlitun.
Known as the "son of An", Paikete joined hands with the Xi 'an rap brand NOUS to help open the business, and the "one-day store manager" arrived as scheduled.
▼ "One-day Manager" Pecott
Since its birth, sneaker culture has been closely related to hip-hop culture, and FOSS is acting as the inheritor of sneaker culture.
Interestingly, Pecott and the brand members are the store manager and the clerk respectively, which is the first time FOSS has tried to hand over the store to a star store manager.
▼ Unique "pro-signing" benefits
Customers who spend on-site can get the opportunity to sign and take photos.
The biggest egg of the day was FOSS and NOUS 4 as members, bringing a HipHop party that ignited blood and passion-[Wild Night].
▼ Burning the party of the Imperial Capital
Star shop assistants Paikert, CreamD, Kigga and Zhang Hao exploded the scene to convey HipHop's truest attitude.
As the earliest brand collection store in China, FOSS has a history of more than ten years.
In recent years, FOSS has always put "culture" first, just like the opening ceremony of Sanlitun store in Beijing.
While maintaining respect and continuity for the culture of the Imperial Capital, we will carry forward the trend and sneaker culture.
Of course, FOSS held many activities this year. In June this year, FOSS Shenyang Vientiane City Store held a skateboarding activity "Rebirth Your Street".
▼ Rebirth your street.
Let many fans find a group of like-minded partners here to find their sense of belonging in the community.
▼ Shenyang exclusive skateboarding community
Then in July, the fiery PARRA x NIKE SB series sales activities came to FOSS Shenyang again.
▼ Shenyang Para X Nike SB Sales Activity
A party full of street art aesthetics and Parra sneakers illusion was held in Amsterdam Cafe.
In the discussion session, many skaters and fans shared their stories, which once again narrowed the distance between the players.
▼ Unique store display
And FOSS Beijing Sanlitun store is only the first stop of "FOSS unbridled".
▼ The first stop of "FOSS unscrupulous" activity
Subsequently, the brand-new FOSS will land in Jinan on August 25th, return to Shenyang on September 7th, and parachute into Xi 'an on September 2nd1.
Shanghai, Hangzhou, Zhengzhou, Nanjing and other related opening activities will also come one after another.
In the near future, FOSS will let the trend lovers all over the country experience the unique charm of this trend shop.