With the continuous development of China's economy, the rapid development of the Internet has brought us a lot of convenience, especially the change of shopping methods, so that we can buy the products we want without leaving home. Yonghui Life APP only sells Maotai, which has attracted my attention. Yonghui Life APP, as a relatively large supermarket chain in China, has many fans. The main reason why Yonghui Life App only sells Maotai is that Yonghui itself has no supply of Maotai, and the sales of Maotai are hot, and many businesses have no supply.
First, Yonghui Life APP sells Maotai only for delivery. The main reason is that there is no supply.
Maotai is no stranger to everyone. Maotai, as the quintessence of China and a very important part of Chinese wine culture, has a very high status in China. Yonghui Life APP only sells Maotai. The main reason is that Yonghui didn't get the goods. Maotai is in short supply and has the function of preserving value. As soon as it appears, it will be snapped up, resulting in Yonghui not getting the goods. This is the real reason why Yonghui doesn't deliver the goods.
Second, Yonghui has no supply. Why do you want to sell Maotai on the APP and collect money?
As a scarce resource, Maotai will definitely be bought by everyone. Many businesses take a fancy to the psychological needs of customers, and paying in advance is the routine of many companies. Merchants can use these customers' money to buy Maotai, which will reduce the financial pressure of enterprises, but problems will arise because they can't get the goods. This is the real reason why Yonghui sells Maotai only for money and not for delivery.
3. What is the solution proposed by Yonghui?
After the intervention of the Yonghui investigation team, Yonghui did have violations. In order to save customers, Yonghui decided to pay 1 1,000 yuan per order to customers who bought Maotai on the APP, which also showed Yonghui's sincerity. At least these customers have been compensated, which is a very good thing.