Easy Car News 2021101On October 8th, the first Porsche Art Meeting Room was successfully held in Chengdu. Art
Easy Car News 2021101On October 8th, the first Porsche Art Meeting Room was successfully held in Chengdu. Artists, collectors, founders of art institutions, senior media and other guests gathered at the scene to discuss multi-dimensional art-related issues such as avant-garde art forms, the connection and expression between Porsche and art from different angles.
As we all know, Porsche is the first car brand to try NFT. In early August, Porsche auctioned an exclusive design sketch as a heterogeneous token (NFT). Unique paintings are both digital assets and physical assets.
We also interviewed Dr. Yan, President and CEO of Porsche China, Ms. Tang, Vice President of Media Relations of Porsche China, and Ms. Zeng, Senior Innovation Manager of Porsche China.
What is NFT? What will happen to NFT in the future?
From left to right: Ms. Tang, Ms. Zeng and Ms. So, let's learn about NFT, which is called heterogeneous token. In other words, unlike the homogeneous asset exchange in daily life, NFT means that it is completely unique and unique, and cannot be divided and freely exchanged. It is a heterogeneous digital asset based on the blockchain background.
NFT can be anything digital: sound, image, a paragraph of text, props in the game and so on. Its application scope depends on people's imagination, and the most widely used is the art field. After all, more and more works of art are created by electronic devices, rather than by physical pen and ink. NFT enables buyers to own virtual works of art, thus avoiding the past of unlimited reproduction. Of course, artists will also get a certain percentage of income in each subsequent transfer.
In this regard, Dr. Yan Apollo said that regarding the NFT project, Porsche Design Director Peter varga put his sketches in the NFT market, trying to understand the format and characteristics of this emerging market. As a super-running brand, Porsche has always provided unique products for car owners, which is somewhat similar to the format pioneered by NFT. The NFT auction of the design manuscript won 90 thousand dollars. As a reward for social corporate responsibility, Porsche donated the money to Viva con Agua.
Of course, we have invested in iMaker Wanxiang Technology for the China market, and Porsche will continue to pay attention to it according to relevant laws and regulations.
As a new thing, so far, many artists have uploaded their own works of art (painting, audio, video, etc.). ) to create NFT in NFT auction market, buyers can buy it through cryptocurrency. Of course, Christie's, a veteran photographer, also paid a high price of $69 million for the JPG image file "Everydays: The First 5000 Days" created by the new artist Beeple.
Talking about the high premium of NFT market, Dr. Yan Apollo said that as you can see, the virtual world of the Internet has become a new field outside the physical world, and the future trend will be even more important. The art living room activity you saw today is an organic attempt by Porsche Products & Arts and NFT in China, aiming to listen to the suggestions and voices of relevant people.
Just like Porsche launched Taycan, the exploration of NFT once again demonstrated Porsche's typical pioneering spirit-being brave in exploring new areas, Porsche never stopped trying new things, and NFT will become an important bridge for Porsche's digital assets in the future blockchain.
Porsche has always stood at the forefront and center of blockchain-related integration. As early as 20 18, Porsche became the first automobile manufacturer to formally implement and directly test the blockchain technology in automobiles, committed to integrating the blockchain, providing a better driving experience, and using the blockchain technology to remotely lock the car for unlocking, charging and parking.
As a senior innovation manager of Porsche China, Ms. Zeng said that in addition to the first sketch auction based on the project, relevant departments are now trying artificial intelligence and NFT, allowing users to display and use through more spaces and scenes, such as displaying the owner's exclusive digital artworks based on the in-car display screen, thus providing a richer car experience.
Dr Yan Apollo added, I think everyone is pursuing an interconnected state. Art, virtuality and reality all come together to some extent, which is an integration process. Porsche products will also become an artistic carrier to pursue driving pleasure.
Through NFT, Porsche not only meets the needs of existing customers, but also expands its customer base to a new young group who is highly concerned about digital trends. As a highly personalized product brand, three specially customized Porsche 9 1 1 created by Porsche's exclusive Manufaktur (original art living room) have attracted much attention.
Dr Yan Apollo explained that although this art living room is a combination of Porsche products, art and NFT, Porsche, as a super-running brand that pursues personalization and customization, provides customized cars for car owners and friends, just like a unique design sketch. For cars, we provide a wide range of personalized choices, not only colors, but also different types of configurations. As long as customers have ideas and wishes, we will try our best to help them realize them.