What are the details of the second generation of Lu Bu?
Known as "the second generation of Lyu3 bu4", Nike Zoom Mercurial Fly Knitix F.C ushered in a new look of contrast between yin and yang!
Still continue the high-top Flyknit socks, with pink Swoosh embellished toe, while emitting the trend temperament, this high-energy highlight can not be ignored!
NIKE F.C on the collar highlights different family identities and brings unique visual presentation!
From top to bottom, there are words such as lifting ring, hook and AIR on the heel (molded Phylon midsole with Nike Zoom Air).
Does the second generation of Lu Bu really wear it?
Nike now likes to make upper socks, and major manufacturers have followed suit. Someone will ask if these shoes are comfortable? No socks? This is my third pair of high-top socks. I like this design very much. It's very comfortable, but whether I wear socks or not, whether it's personal habit or from the perspective of civilization and hygiene, I wear socks. Some people on the Internet commented that this ring has worn out the heel, but the FREE MERCURIAL I bought before was designed in this way, and now I feel that the heel has not worn out.
The oval on the back of the palm is reduced, and there are no lines in other dark areas. Anti-skid is also a problem, but wearing shoes with flyknit uppers on rainy days is tantamount to killing yourself. Flyknit and LUNAREPIC are running shoes, which are the thinnest and have obvious air holes on them. Two pairs of MERCURIAL, the uppers are still different, and the knitting methods are different. The first generation of Lyu3 bu4 with free bottom is thinner, and the second generation of Lyu3 bu4 with zoom bottom is thicker, which looks like splicing and restores the appearance of football shoes. If the hook is used, the LUNAREPIC is on the inside and outside of the shoe, and the free mercury is relatively large, covering the upper, and the ZOOM mercury is smaller than the free mercury and closer to the outside.
Nike brand introduction
Nike was officially named 1978. It has surpassed the leading brands Adidas, Puma and Reebok, and is known as "the most successful consumer goods company newly established in the world in the past 20 years". The profit of Nike increased from13 million in 1985 to about 400 million in 1994, and the global turnover of Nike 1994 reached nearly 4.8 billion. In America, as many as 70% teenagers dream of owning a pair of Nike shoes. "Nike" brand has many marketing inspirations worth digging. A prominent aspect of Nike's marketing mystery is its marketing communication. 1994, the advertising cost of "Nike" was $280 million, which was about19 of Procter & Gamble's advertising cost. However, Nike's creative and charming marketing communication has won consumers for "Nike" and made "Nike" a goddess of victory in the market (Nike's original meaning is "the goddess of victory in ancient Greece"). Combined with the first-hand information in English, this paper analyzes the success of Nike's marketing communication in detail: how to expand the mass market of ordinary consumers from the athlete's special shoes market; How to strengthen communication by using "deviant" advertisements; How to build brand loyalty through idolatry; How to use animation and computer games to approach young children consumers; How to deepen self-psychological cognition and value to win over female consumers?