First, the magazine style.
Commodities/characters are placed in a conspicuous position, the background is very flat and solid, and the copy is flexible around the protagonist. Because it is a magazine style, it has an enduring fashion sense like a magazine.
For more graphic UI design knowledge, please consult South China Computer School.
Second, copywriting is the protagonist.
More than half of the space is filled with huge copywriting, and goods and pictures are placed around it, which is especially suitable for event advertisements with more categories of e-commerce products on the platform. At this time, the typesetting of the copy is very important, and a figure is arranged through the thickness of the text. Catering to the market, I think it is a hobby to become taller in English instantly. The combination of Chinese and English, plus Arabic numerals, will be very good.
Third, there is a clear separation between the copy and the picture.
Although a bit rigid, people are mature and steady! The copy is clearer and more conspicuous, and the image suitable for product drawing is better displayed as a whole. Of course, if you don't have time to cut the picture ... or the cutting technique is too poor, you can use this typesetting technique when you cut a lot of sawtooth and instantly lower the brand level. This is also divided into two forms, obvious partition and feathered color block partition.
Fourthly, I want to talk about geometric boundaries again. Sorry for talking too much.
If you really use it, it will be higher. Like web page layout, banner pictures are also very popular. The framework is the key. Regardless of the copy/product, the other is to add transparent geometric figures to the big picture to make the copy clearer. I have said many times that geometric figures are eternal decorations.
Fifth, the copywriting is integrated into the big picture of photography.
As soon as the photographic map is used, it will be tall ... It can attract people's attention without design or typesetting, of course, it refers to a good-looking big picture. If you want to see this writing clearly, you need to pay great attention to it, and you should also pay great attention to the selection of the big picture, and you should also adjust the tone. Artistic conception depends on hue and light and shade, on feeling and experience. Of course, the simplest thing is to choose a clean and tidy basemap.
Sixth, build a story-telling scene.
I have always appreciated this kind of e-commerce banner map, and the designer's head is awesome! It is necessary to do this especially on the theme page. The story scene map not only effectively affects the customer's mood, but also makes the brand go deep into the customer's mind, and the brand and sales volume will go up! But this style needs a designer with strong hand-drawing ability to show it perfectly.
Seven, copy on the background of color block &; Place the goods left and right
It's easy to feel monotonous, so add patterns and graphics, gradient colors, commodity shadows and so on. Go to the background, and then add some related trinkets to the goods to enrich the picture.