Description of personal withholding income tax from the media platform: If it is an individual partner, the company will withhold and pay personal income tax.
I. Calculation method of individual income tax
Personal account income belongs to personal labor remuneration. According to the relevant national regulations on personal income tax, the tax calculation method is as follows:
1, deduction fee
Every time the income does not exceed 4,000 yuan, 800 yuan will be deducted; If the income is more than 4,000 yuan each time, 20% of the expenses will be deducted.
2. Calculation of tax payable
Taxpayers whose income from remuneration for each taxable service exceeds 20,000 yuan shall pay supplementary taxes and calculate the total taxable amount according to the corresponding tax rate and quick deduction. If the taxable income exceeds 20,000 yuan to 50,000 yuan, 50% will be added to the calculated taxable income; More than 50,000 yuan, plus 100%.
The calculation formula is:
Taxable amount = income tax payable × applicable tax rate-quick deduction
Second, the difference between today's headlines and Tencent News
1, functional difference
2. The content is different
Tencent News: A single portal, which is used to recommend the consultation that users are interested in. Through the experience of these days, it is found that the accuracy of the recommended content is worse than that of today's headlines, and it is not dominant in quantity.
However, from the overall quality of news, it is higher than today's headlines, the news content is substantial, and there are not many headline parties. Generally speaking, it is in line with the product positioning of Tencent News, that is, "Factism", and its content is more inclined to rigorous news consultation.
3. Different business models
Because the positioning of Tencent News is to provide users with more rigorous news information, and at the same time, as the vertical mobile phone terminal of the news portal, there are some "natural" genes, which have no restrictions on functional design and content compared with the general information client. In order to break this restriction and arouse the enthusiasm of users, can we add some supplies? Similar to the integral system, shopping malls and so on. It is designed in combination with user behavior.
With the gradual decline in the growth rate of users, the growth of advertising revenue based on traffic sales will continue to weaken in the stock market. On the whole, the existing embedded product service diversion is not willing to be used by users, and new commercial value needs to be continuously explored. With the increasing demand of users for content, content payment is one of the realizable performance modes, but it is more important to take content as the center, tap users' value and realize diversified business models.