According to the information published on its platform, the new gift on the black box was given by Tmall. The new Taobao black box refers to a new product recommended by global trend buyers within 30 days after being screened by Alibaba Group's big data.
Taobao Black Box can help brands quickly expose their new products, and build a bridge between new products and consumers through head exposure, content planting and comprehensive link penetration. Let new products be exposed quickly in front of accurate people.
Join the rules:
1. It is very simple to find the registration application entrance of Tmall Black Box. However, if you want to brand your products with new black box products, some conditions are stricter. Above we said a basic rule, that is, the merchants who sign up for the Tmall black box must be Tmall merchants.
In addition to this basic requirement, if you want to brand your products with the new product label of Tmall Black Box, you also need the merchants themselves to meet the marketing investment standards on Tmall platform.
2. In addition, the registered products of the small black box must be new products, which is why the small black box is called the new label. New products do not refer to the new products in the store, but refer to the new products within the scope of all products on the Tmall platform. Moreover, within 30 days after the goods are put on the shelves, the merchants should complete all the marking work of the new black box. In other words, the registration application process needs to be completed, the goods have passed the black box bidding audit, and then the goods have been successfully booked.
Most importantly, the registered products of Black Box must be domestic first-line well-known brands or international first-line well-known brands to be eligible to participate in the marketing activities of Black Box.