POP MART second-hand dolls have been fired to hundreds of thousands. Why can POP MART be fired to this price?

POP MART is on the hot search again, and the reason is still the sky-high doll. This time, POP MART's second-hand dolls were fired to hundreds of thousands. Many people don't understand. Why can a doll with a cost of only tens or even a few dollars be fired to such a sky-high price?

The blind box bought by 59 yuan or 69 yuan was opened with anxiety and expectation. If it is ordinary, you can collect it or exchange it with friends. Opening a hidden money is a big surprise, so by collecting it and giving it a surprise, can you make a market value of 100 billion? Do you know who is the biggest contributor to the success of POP MART?

It's idle fish! In order to enhance the brand value, Taobao will involve some rare hidden money, carry out limited-time sale, engage in hunger marketing, arouse users' desire to collect, compare with others and show off their photos. But in order to get the hidden money, players either end the box directly, or spend money on it in buy buy, leaving a bunch of repeated ordinary styles or thunder money that everyone doesn't like. At this time, there is a demand for second-hand transactions, which naturally makes the roasted seeds and nuts party and scalpers see business opportunities.

For those hidden versions, after a hype by the roasted seeds and nuts party, it is usually no problem to raise the price by 4-5 times. It looks better. The rarer hidden version can be blown up more than 5 times, which is more exaggerated. Someone bombed it 84 times, 144 times. A friend said that POP MART is the post-90s Maotai.

So is frying blind boxes the same as frying shoes? I think it's different. Shoes and bags can be used without collection. Nike and Adi have been making them for many years. Every pair of shoes can tell you a story, which goes beyond the value of the commodity itself. Just like Hermes, it is completely a symbol of status. These added values cannot be brought by new dolls.

Is POP MART a big bubble? There are so many scalpers, which shows that this product has circulation value and premium space, and the product market is very important. In addition, there are many peripheral companies entering the market downstream of the industrial chain, such as startups specializing in blind box second-hand transactions, businesses specializing in changing money, and so on. A blind box has ignited the entire industrial chain. Can capital not enter the market? The active second-hand market and the participation of surrounding industries will also drive everyone to sell a POP MART stock, so its current market value of 1000 billion is reasonable. As for whether it is a big bubble, it depends on how POP MART will make its value real, stable and long-lasting in the future.