Twenty years ago, most people in China probably didn't know what tennis was. Only 20 years later, Selena Williams, who came to China at the first China Open, predicted that "I have seen that the future of tennis belongs to China". According to relevant statistics, as of 2005, there were about 6,000 tennis courts in China, with a tennis population of over 6,543.8+0,000. By 2008, this figure is expected to reach about 5 million, and the tennis industry in China has increased by 300% to 600% in the past three years. The rapid expansion of tennis infrastructure and tennis population has promoted the development of an important link in the tennis industry, which is tennis events. ATP Masters Cup and China Open Tennis Tournament were held in Shanghai and Beijing, which greatly promoted the understanding and participation of ordinary people in China. Tennis, an aristocratic sport that originated from the former court, has promoted the development of tennis industrialization in the process of continuous evolution from amateur to professional.
Judging from the development of international tennis industry, international large-scale tennis events can be said to be the core of the whole tennis industry, which has promoted the development and growth of a series of tennis-related industries. The organization and operation of international large-scale activities usually include competition performance services and intangible assets. Among them, competition performance services are sold in the form of tickets, while intangible assets mainly include advertising rights, franchise rights, broadcasting rights, the right to use and publish relevant information, and are sold by sponsorship or purchase. In addition to its own competitive income, it will also produce economic and social benefits to related industries, such as tourism, hotel industry, catering industry, journalism, advertising and so on.
There are huge opportunities in the Asian market, especially in China, and the top management of the international tennis community has also paid attention to this. With the rapid popularization of tennis in China, China people's enthusiasm for tennis left a deep impression on them. Shanghai Tennis Masters Cup and China Open are one of the top ten most popular sports events in China.
From the international environment, sports departments all over the world are migrating to China, and the reality of China as a new sports and sports industry center is taking shape. Tennis itself is a highly international sports event, especially in western developed countries. Large-scale international tennis events held in China can attract international attention, investment from sponsors and advertisers because of the participation of the world's top players, and then form the focus of social attention. In particular, China's tennis women's doubles won the Olympic champion, and the Masters Cup and China Open were held one after another, which greatly stimulated and catalyzed China's tennis, not only enhanced China's influence in the whole world tennis, but also attracted more participating consumer groups to join.
The formation of the tennis industry market cannot rely entirely on spontaneous strength, but also needs appropriate stimulation and cultivation. High-level professional tennis events will certainly attract people, but more amateur tennis events can promote the development of tennis industry from another level. For example, the Chevrolet Amateur Tennis Tournament, which started shooting in Beijing, Shanghai and Guangzhou recently, is one of them.
The establishment of tennis industry in China is a process of its own establishment and development, and it is also a process of cultivating consumer groups and market demand, which eventually forms a virtuous circle of market demand and industrial development. Therefore, there is every reason to believe that in the long run, the development of social tennis industry in China has great development potential and bright prospects, and the tennis industry has been gradually improved.