In fact, this logo also encountered a thorny lawsuit, because Jacobus Rentmeester, a freelance photographer hired in that year, thought Jumpman logo was beyond the authorized scope of his photographic works. Interested readers can consult relevant news.
Of course, many consumers may be confused about the relationship between the trapeze and the logo of Jordan's wings. Michael Jordan's flying wing logo was born earlier, and there were no flying people when AJ appeared. The wing logo was born in 1985, but the flying man didn't appear until 1988. The latter was born to prevent the former from being too complicated to be used in many occasions. At present, the wing logo is only related to the core basketball shoe product Air Jordan, while Jumpman dominates the Jordan brand.
Speaking of Michael Jordan, I naturally think of the personal idols of so many elite athletes under Nike. Even though Nike has so many sports elites and everyone has seen countless personal idols, it must be clear that no one can match Michael Jordan's level. MJ is a brand, others are called personal logo at most, and even LeBron James, who has the opportunity to compete with MJ in court dominance, belongs to the latter. Lebron james's personal logo has undergone several generations of changes (only three are shown here, in fact, there are at least two). It can be said that many changes are only a supplement to the lack of recognition. The important element of the three commonly used symbols here is the crown representing the king.
Show some famous basketball players. Many young readers in this article may not know the performance of Anfernee Hardaway's "Penny Hardaway". This 1 cent sign may be a means used by sneakerhead to distinguish between "spray" and "bubble".
Most of the new generation of basketball fans don't know Kobe. The earliest "Kobe Bryant" logo was his signature, but it was quickly replaced by a graphic logo. There is a "K" on both sides of this number. Why is there always something in my subconscious that suggests a similar pattern?