What is the latest contract signed between Kobe and Nike?
In June 2003, Kobe signed a high-priced contract with Nike for five years, with a total value of $45 million, which was higher than his previous six-year contract with Adidas. It is worth mentioning that shortly after Nike signed a contract with Kobe, the latter was exposed to a sex scandal. When this sex scandal was exposed, Kobe's commercial contract was greatly discounted. Coca-Cola, McDonald's, Spalding and other companies all gave up renewing their contracts with Kobe, but Nike was a special case and still supported Kobe.