Street Publicity Program for Consumer Rights Day 2022 1 1. Name of the event:
Commemoration of "3 ~ 15" International Consumer Rights Day
Second, the activity time:
March 2022 12 1 1.
Three. Location:
In front of xx City Federation of Trade Unions Building
Fourth, the specific content:
(1) Commemorative ceremony:
The main topics are: speeches by leaders of the Municipal Administration for Industry and Commerce, speeches by leaders of the municipal government, proposals for corporate citizenship building activities read by representatives of honest units, release of "Top Ten Typical Cases of Counterfeiting Rights Protection", release of "Top Ten Cases of Consumer Complaints", introduction of cases investigated and dealt with by administrative law enforcement departments and the destruction of counterfeit and shoddy goods in XX years, and announcement of the start of the consultation activity on 3. 15.
Participants: relevant leaders of district and municipal party committees, governments and people's congresses, leaders and staff of departments of industry and commerce, quality supervision, health, drug administration and environmental protection, and representatives of enterprises and individual operators (the number is determined by the xx District Administration for Industry and Commerce). Representatives of participating units and operators join the team as a whole.
(2) 3. 15 publicity and consultation activities:
Relevant law enforcement departments shall set up an information desk according to the unified arrangement of the Municipal Consumers Association, send personnel who know laws and regulations, understand policies and have good professional quality to participate in the publicity of relevant laws, regulations and policies, accept consumer inquiries and complaints on the spot, and display fake and shoddy goods (relevant materials and exhibits shall be solved by various departments themselves); Relevant enterprises display famous products (no exhibition activities) or operate in good faith.
(three) the destruction of fake and shoddy goods
All relevant law enforcement departments will submit the varieties, names, quantities and case values of fake and shoddy goods to the Market Economy Inspection Brigade of the Municipal Administration for Industry and Commerce (Tel: 6224046), and all units will load the cars themselves. On March 14, the Market Inspection Brigade of the Municipal Administration for Industry and Commerce will organize the destruction in a unified way.
(4) Several requirements:
1. Units and individuals participating in 3. 15 activities should obey the instructions and work under the unified organization of the leading group and office of 3. 15 activities, and it is strictly forbidden to go their own way.
Chief commander of on-site activities: xxx
Contact person for site layout and division: xxxx；;
Reporter's on-site interview coordinator: xxx
2. Dress requirements: The industrial and commercial cadres who formally participated in the March15 activities should wear winter clothes, coats (no fur collar) and hats. Other people can wear casual clothes.
During the 3. 3. 15 activity (including the 3. 15 party), all industrial and commercial bureaus should strengthen the duty system and take effective measures to ensure that consumer complaints are resolved in time.
4. If there is any change, please inform separately or contact the Municipal Consumers Association (Tel: 00000).
Verb (abbreviation of verb) specific division of labor
(1) The Contract Consumer Protection Department of the Municipal Bureau is responsible for:
1, and formulate the implementation plan for the 3. 15 series of activities.
2. Convene a coordination meeting attended by relevant governing units (industry and commerce, quality supervision, health, drug administration, environmental protection, agriculture and animal husbandry, tobacco and alcohol monopoly, development planning commission, economic and trade commission, salt affairs, etc.). ) Discuss matters related to 3. 15 activities.
Main contents: Inform the preparatory work and solicit opinions or suggestions from relevant departments; Each department shall determine the list of members and participants of the office of the leading group for 3. 15 activities; All departments investigate and deal with cases, confiscate fake and shoddy goods and cancel vacations; Submit typical cases; Requirements for the display of achievements in counterfeiting rights protection; Other related matters.
The above work will be completed before the end of March 1.
3. Provide the written materials needed for making the propaganda car audio tape.
4. Collect and write ten typical cases of anti-counterfeiting rights protection in XX years in the industrial and commercial system and relevant departments.
5. Collect and write ten typical cases of consumer complaints accepted by the Municipal Consumers Association system in XX years.
6. Sort out some typical cases of food safety and publish them on the blackboard exhibition.
The above work will be completed before March 7.
(2) The Municipal Bureau of Commerce, Radio and Television is responsible for
1, responsible for contacting the advertising business department of the TV station, and rolling out the publicity slogan of 1 month for free in March.
2. Arrange the printing of leaflets and assist the District Administration for Industry and Commerce in making banners and banners of advertising business units.
3. Get in touch with the Municipal Consumers Association, offices, radio stations, TV stations and newspapers, and do a good job in the publicity and planning of the March15 activity month.
4. Contact the municipal radio station to broadcast the 3. 15 incident live.
(3) xx District Administration for Industry and Commerce and Consumers Association are responsible for:
1, focusing on the theme of "consumption and environment", is fully responsible for the venue layout of activities in front of the cultural building (table and chair placement, audio equipment, podium, main logo, locations of various units, colorful doors placement, hot air balloons, etc.). ) and activity arrangement (including the location and personnel arrangement of information desk, reception desk and exposure desk of all relevant units, as well as the arrangement of enterprises participating in the activity, etc. ); Contact the public security traffic police department to maintain order at the event site.
2. Mobilize advertising business units to voluntarily make hanging propaganda slogans: (1) Hang a number of banners on the main streets where hanging is allowed, and hang banners on the cultural building (hanging before and after the event site) for about 7 days; (2) Hanging and collecting the main emblem of the activity site (Cultural Building) on March 15; (3) Clear the specific number and hanging position of banner production units.
3. Organize and coordinate various departments to announce and display the results of anti-counterfeiting rights protection, and make exhibition boards for anti-counterfeiting rights protection of municipal and district industrial and commercial bureaus and consumers' associations (part of the contents are provided by the Contract Consumer Protection Section of the Municipal Bureau), which require pictures and texts, uniform specifications (exhibition board specifications: 1.8m× 1.2m) and consistent placement.
4. Organize major commercial and service enterprises within their jurisdiction to hang propaganda banners in front of their doors.
5. Mobilize related enterprises with large scale and good reputation in each jurisdiction to actively participate in on-site activities, display famous products (no commodity exhibition), publicize their practices in food safety, and support and sponsor 3. 15 activities.
6. Designate the spokesperson and auditor of the integrity unit "Proposal for Building Civic Morality in Business Enterprises".
7. 3. 15 activities promote the installation of automobile decoration and audio equipment and determine the driving route.
All the above work will be in place before March 9.
(four) the inspection team of the Municipal Bureau of Market Economy is responsible for:
1, do a good job of statistical reporting of fake and shoddy goods that need to be destroyed by the bureau and the districts (completed within the specified time).
2. On-site display of fake and shoddy goods (to be implemented before March 10).
3, organize the destruction of fake and shoddy goods (completed before March 9).
4. To sort out and summarize the cases in which the administrative law enforcement departments investigated and destroyed fake and inferior commodities in XX years.
(five) the Municipal Bureau Office is responsible for:
1.3. 15: Write the speeches of the leaders of the municipal government and the bureau at the consultation service activity site, and the Consumer Protection Department will provide the necessary materials (to be completed before March 5).
2. Invite the leaders of the municipal and district governments, the National People's Congress and the CPPCC to participate in the commemoration of March 15 (to be implemented before March 10).
3. Contact media (radio, television, newspapers) reporters, and be responsible for the pick-up and drop-off of reporters during the live activities. Assist the Consumers Association, Shanghai Guangke and the news media to do a good job in the publicity and planning of the 3. 15 event (to be implemented before March 10).
(6) The Legal Affairs Department of the Municipal Bureau is responsible for the recording of publicity tapes (both in Uighur and Chinese) (completed before March 5). The audio tapes are provided by the office and the contents are provided by the Consumer Protection Department.
(7) The Education Department, Discipline Inspection and Supervision Office, Finance Department, Registration Office and private associations of the Municipal Bureau are responsible for distributing publicity materials.
Street publicity plan for 2022 Consumer Rights Day 21. Name of the event:
Wanda Mall Sina Weibo Grand Turntable Activities
Second, the purpose and significance of the activity
Due to the rapid development of Internet in Weibo, it is widely used in marketing, and the users and scope of Weibo are increasing. Weibo has a very good conductivity. Sina Weibo has always been the market leader in Weibo, and Sina Weibo has a wide range of Weibo users and a good reputation. Holding an event in Sina Weibo can attract more users from Weibo, so as to promote the company through the attention and forwarding of Weibo activities. Improve the visibility and influence of the company.
Third, the activity time:
20xx August1-August 10
IV. Form of activities:
Sina Weibo pays attention to and forwards it.
Wandao Shopping Mall official website Registered Member
Verb (abbreviation of verb) activity plan:
1, company employee Weibo.
Form: Call on all employees in the company to open Sina, and exchange visits, attention and forwarding through Weibo, an employee in the company, to form a fixed fan base. Through the strength of employee Weibo, we will carry out more forwarding and attention, and increase the number of fans, attention, forwarding times and page views of the company. Employees' participation in Weibo activities will increase the visibility of the company. Company employees can get company coupons and mobile prepaid cards by exchanging visits, paying attention to and forwarding the company's Weibo, so as to stimulate the enthusiasm of company employees and improve the company's popularity in Weibo.
2. Sina Weibo Grand Turntable Lottery
Participation conditions: (1) Pay attention to Wanda Mall Sina Weibo and forward it, and have the chance to win mini electric fans, mobile rechargeable cards, coupons and movie tickets. (2) Log in to Wandao Mall official website: xxxxxx to register as a member, enter the code: LIN, and invite friends to participate in activities. Anyone who meets any of the above conditions can participate in company activities. After adding the company's Weibo as a follow-up and forwarding, they can have three opportunities to participate in the big turntable activities. Weibo users who participate in the activities can get coupons or mobile prepaid cards. Registered users can get 10 yuan vouchers, coupons, mobile recharge cards or movie tickets with their input codes.
Weibo users set first prize, second prize, third prize, fourth prize and participation prize respectively. Lucky users are randomly selected after the activity. Specifically:
Through the promotion of Sina Weibo's activities, increase the number of fans of the company Weibo and pay attention to the forwarding rate. At present, the number of fans is 1630, which meets the expectation that the number of fans will increase by 80%, and the number of events forwarded can reach about 5000 times. Improve the visibility and influence of the company.
Street Publicity Program for 2022 Consumer Rights Day 3 I. Theme, purpose and significance of the event
To commemorate 3. 15 International Consumer Rights Protection Day, better implement consumer rights protection law, product quality law and other laws and regulations, publicize the theme of "Integrity Rights Protection" of the 20xx National Consumers Association, promote the sound development of the market economy, protect the healthy growth of well-known enterprises, safeguard the legitimate rights and interests of consumers, and create a fair, just and honest consumption environment. According to the work arrangement of China Consumers Association,
Second, the subject and the undertaker
Organizers: xx Consumer Protection Committee and xx Industrial and Commercial Bureau.
Organizer: xx Quality Daily Life Weekly.
Three. Time and place of activity
Activity time: x month xx day (all day).
Venue: North half of xx Sports Center.
Four. Plan, steps and methods of activities
(1) activity planning:
1. The organizer determines the plan of this activity;
2. It is planned to publish X days of public service advertisements in the media (Huaxi Dushi Bao, Tianfu Morning Post, etc.) before the event. ) XX-XX, October, highlighting this year's theme "Integrity? Safeguarding rights ",creating momentum for 3. 15 live activities;
3. In the early stage of the event, organize relevant media to interview the main leaders of the Provincial Consumer Council, highlighting the annual theme, the focus of consumer rights protection this year and the main work of the Provincial Consumer Council this year;
4. Assist the Consumer Protection Department of the Provincial Administration for Industry and Commerce to hold a news briefing on the commemoration of 3 15 on xx.
5. Set up special areas for consumer consultation, consumer complaints, home improvement, it, food, home appliances and building materials, daily necessities and automobiles. Distribute relevant publicity materials and sell goods on site; Carry out consumer knowledge publicity on the spot, and set up publicity panels such as consumer warning, consumer knowledge and consumer guidance;
6 by the provincial consumer enterprises awarded the "xxx years of consumer rights protection designated contact enterprises" certificate, bronze medal;
7. Distribute exhibitors' special issue and promotional materials with the theme of 2008 on site;
8. In order to enliven the atmosphere, a cultural performance will be held after the opening ceremony (program content to be determined);
9. Set up a medical rescue (epidemic prevention) station and a consumer information desk at the scene;
10. Organize public security, fire control, epidemic prevention, medical treatment and other departments to enter the venue to carry out related work.
2022 Consumer Rights Day Street Publicity Program 4 I. Activity Background
In recent years, there have been more and more false sales incidents by merchants, and there have been more and more incidents that infringe on consumers' rights and interests, such as tainted milk powder and jiaozi poisoning. Faced with so many cheating incidents, as consumers, how to use legal weapons to safeguard their legitimate rights and interests has become increasingly important. Similarly, it is becoming more and more important for resident students to safeguard their legitimate rights and interests.
Second, the purpose of the activity
Contemporary college students will be the pillars of China's modernization in the future. Doing a good job in college students' consumption education is of great significance for advocating civilized consumption mode and building a harmonious consumption environment and society. Nowadays, some college students have little social experience and are eager for economic self-reliance, which often becomes the object of consumer infringement. Many college students' consumption forms are unhealthy, they don't know how to use the law, and they are often helpless when their rights and interests are violated. Therefore, the popularization of consumer legal knowledge and the cultivation of rights awareness are also an important lesson for contemporary college students, which is very important.
Third, the theme of the event
Safe consumption into the campus to safeguard your rights.
Fourth, the activity department.
Youth League Committee Student Union of School of Economics and Management.
Verb (short for verb) activist
All students of the School of Economics and Management.
Location of intransitive verbs
X teaches xxx.
Seven. I-word duration
20xx，xx，xx，xx: xx。
Eight. Activity content
With the theme of "safe consumption on campus, safeguarding your rights and interests", this paper investigates students' consumption consciousness and rights protection consciousness, and understands students' consumption view, understanding of consumption laws and handling methods of possible consumption infringement incidents.
Nine. Activity flow
(1) preliminary preparation.
(1) On xx, X, the Self-discipline Department will notify all departments, and each department will form a group (at least X people) to display and popularize the contents of consumer rights, which can be a single PPT, short play, etc. Or in various forms. Content display can analyze different consumption types and concepts, draw lessons from our own experience, typical cases, relevant laws and regulations and expert opinions, and compare the same practice with different people, and so on. Limited time xx minutes;
(2) Self-discipline Department designs consumption (including online shopping) and consumption concept questionnaire (xx question);
(3) Self-discipline Department designs some questions about common sense of consumption and elimination (PPT form), including standard questions xx and additional questions X. ..
(2) Activity flow.
(1) On the afternoon of the activity, the Self-discipline Department and related personnel arrived, and X: XX began to arrange the site;
(2) X: XX—X: XX performers are present to copy the courseware and debug the sound; Guests and spectators enter the venue;
(3) X: XX began to distribute the questionnaire, and explained that it would be handed over to the stage after the end;
(4) The X: XX activity officially begins (leaving an interval of about XX minutes between 5 and 6 performances);
(5) Prize-winning knowledge quiz (between the performance of X department and X department). Each department sent X representatives to take a quiz (to encourage the audience to take the stage). The content is about the common sense of consumption and the law of consumption, which is divided into compulsory answer and quick answer (raise your hand), and won the first, second and third prizes according to the scores. X first prize, X second prize and X third prize, and prizes will be awarded. Each question is limited to x times. If there is no team to answer questions, give the opportunity to the audience or guests, and get a prize for answering a question correctly (limited to X times);
(6) Finally, the outstanding performance group was selected by the guests and won the first, second and third prizes according to the score. Set up X first prize, X second prize and X third prize, and award prizes with corresponding equivalent amount; The remaining majors won the participation award and presented awards;
(7) Recover the questionnaire and analyze it (the results can be reflected in the publicity section);
(8) activity summary.
X. personnel arrangement
① The self-discipline department plans activities and arranges work, designs questionnaires and sets questions, buys prizes and determines the display order of each department (determined by the department self-discipline minister by drawing lots); The self-discipline department completes the activity notice (including the sequence notice) to remind the students participating in the activity of their own preparation progress, and immediately communicate and coordinate with the self-discipline department if there is any situation, and provide assistance on the spot (such as notifying the students to prepare and awarding prizes to the students participating in the question and answer);
(2) The Propaganda Department completes a publicity section;
(3) The International Liaison Department should do a good job in sponsorship (mineral water, etc. );
(4) The editorial department should do a good job in reporting;
⑤ The management of the Youth League School should be assisted;
⑥ Self-discipline Department shall do a good job in awarding prizes.
Street Publicity Plan for 2022 Consumer Rights Day 5 20xx 3. 15 International Consumer Rights Day is coming soon. In order to organize and implement this year's 3. 15 commemorative activities, make the commemorative activities effective, in-depth and innovative, highlight the theme propaganda of "enjoy consumption together", and strive to create a good consumption environment, according to the regulations of the Municipal Administration for Industry and Commerce,
I. Guiding ideology
The whole society pays attention to expanding the relationship between consumption and serving consumers, serving economic development and harmonious society, striving to create a good consumption environment and improve consumers' consumption expectations; Effectively strengthen the protection of consumer rights and interests and enhance consumer confidence; Advocate scientific, reasonable, healthy and civilized consumption patterns to promote sound and rapid economic and social development.
Two. Name and theme of the activity
"3. 15 International Consumer Rights Day' Consumption and Service' Year Theme" Publicity Campaign. The theme of 2008 is "consumption and service".
Third, the form of activities.
1, set up a street of "3. 15" consumer rights protection activities. On both sides of Jiefang Road, east to the intersection of Jiefang Road and Fuqiang Road, and west to the intersection of Jiefang Road and Tianzhong Mountain Avenue. The functional departments, enterprises and institutions participating in the meeting shall set up booths, information desks, display boards, promotional materials and banners, and have more than three staff members responsible for publicity, consultation and complaint handling. The activity time is from 8: 00 am to 6: 00 pm on March 15. The activity center and complaint point are located in front of the former municipal party Committee and municipal government of Jiefang Road.
2. The "3.15" event site is equipped with 10 (123 15) hotline (provided by China Unicom), with 40 people, including the Municipal Administration for Industry and Commerce, the Municipal Consumers Association, the Economic Inspection Detachment of the Municipal Administration for Industry and Commerce, professional branches, Yicheng branches and high-tech branches.
3. At 7: 00 pm on March 15, the "3. 15 Consumption and Service" literary evening hosted by Zhumadian Industrial and Commercial Bureau and Zhumadian Consumers Association was held in New Century Plaza; Zhumadian Unicom Company undertakes.
4. Set up 3. 15 activity office and news center. The activity office is composed of personnel from the Municipal Administration for Industry and Commerce and the Municipal Consumers Association, and coordinates matters related to the "3. 15" activity; The news center consists of media personnel such as Zhumadian reporter station, Zhumadian Daily, Zhumadian TV Channel 1, 2 and 3, Zhumadian Radio Station, Tianzhong Evening News Agency and Zhumadian Radio and Television News.
Street Publicity Program for Consumer Rights Day 2022 On the occasion of "3. 15 International Consumer Rights Day", in order to organize and implement this year's commemoration of 3. 15, make the commemoration effective, in-depth and innovative, highlight the publicity of the theme of "consumption and safety", and strive to create a good consumption environment, the activity program is as follows.
I. Guiding ideology
Taking the theme of "consumption and safety" as the main line, focusing on publicizing consumption policies, providing consumption consultation, guiding scientific consumption, strengthening social supervision and promoting consumer rights protection, we will mobilize consumers, operators and all walks of life to participate extensively in order to promote economic and social development.
Second, organize and lead.
The Municipal Administration for Industry and Commerce and the Municipal Consumers Association jointly set up a leading group for the commemoration of "3. 15 International Consumer Rights Day" to lead and coordinate the city's commemoration activities in a unified way.
Group length:
Deputy team leader:
Members: Directors of various industrial and commercial offices (Vice President of Consumers Association), responsible comrades of municipal bureau organs, units and directly affiliated offices.
There is an office under the leading group, which is located in XX Consumers Association, and Comrade Xu Zhihong is the director of the office. Contact telephone number:
III. Contents of activities
Carefully organized, highlighted the theme, and carried out ten activities to make the commemoration activities of 3. 15 in our city colorful.
(1) Convene the 7th government office meeting of XX to protect consumers' rights and interests and the 8th executive board meeting of the 3rd Consumers Association. Hire honorary president, supplement and elect executive directors, etc. , and study the deployment of xx 3. 15 commemorative activities to carry out the work.
(2) Hold the commemorative meeting and press conference of "3. 15 International Consumer Rights Day" in xx. Publicize the theme of Consumer Rights Protection Year of China Consumers Association in xx-"Consumption and Safety", announce the commemorative activity plan of our city on 3. 15, and release the typical cases of counterfeiting and selling fakes, typical cases of consumer rights protection and hot spots of consumer complaints investigated and dealt with by relevant administrative law enforcement departments in xx.
(three) to carry out the selection and commendation activities of honest units. Commend the enterprises that have obtained the annual integrity unit of XX-XX in XX City.
(4) Conducting consumer interviews and informing activities. Briefings on complaint analysis of home appliance enterprises and commercial retail enterprises were held respectively. Invite some responsible persons of enterprises who have been complained more in xx years to attend, inform enterprises of the hot spots of complaints and the handling situation, and promote enterprises to strengthen self-discipline, actively carry out rectification and take the initiative to safeguard rights.
(five) to carry out legal publicity "five into" activities. That is, send publicity to enterprises, shopping malls, communities, schools, towns and villages.
(six) to carry out the spring ploughing red shield counterfeiting and agricultural insurance law enforcement actions. Hold a press conference on the law enforcement action of Red Shield to protect farmers. (Organized and implemented by the Market Supervision Bureau)
(seven) to carry out sampling inspection of commodity quality in the circulation field. Strengthen market supervision by focusing on commodities related to the safety of people's lives and property.
(eight) to carry out automobile brand service investigation and evaluation activities. Enhance consumers' awareness of rights protection, and promote the user awareness and service awareness of automobile enterprises and automobile dealers.
(nine) during the New Year's Day and the Spring Festival, large-scale street publicity activities and exhibitions of anti-counterfeiting special actions will be held. On March 15, urban areas and towns (streets) joined hands to organize relevant administrative law enforcement departments and large enterprises to participate. Set up the main venue in the prosperous area of Tianchang Municipal Government Square, and set up sub-venues in shopping malls, enterprises, communities and rural towns. Invite local party committees, people's congresses, governments, CPPCC and other leaders to visit the site for inspection and guidance.
(ten) to carry out the destruction of fake and shoddy goods. On March 15, fake and inferior commodities were destroyed in Hebei.
Fourth, several requirements.
(1) We should attach great importance to it and mobilize social forces to participate extensively. The administrative department for industry and commerce and the consumer association should regard the commemoration of 3. 15 as an important task at present, unblock the consumer complaint hotline of the administrative department for industry and commerce and the consumer association, and handle consumer disputes in time. Actively strive for the attention of local party committees, people's congresses, governments, CPPCC leaders and the support and cooperation of all sectors of society, mobilize social forces to actively participate, and form a joint effort to safeguard rights.
(2) It is necessary to combine local conditions and form characteristics. It is necessary to be warm and grand, highlight key points, and participate extensively and pay attention to practical results. To achieve "five combinations", that is, the combination of publicity and elimination with the theme of publicity year, the combination of urban consumption upgrading and industrial structure adjustment, the combination of rural areas and "red shield to protect farmers", the combination of urban and rural forms and contents, and the combination of up and down momentum and effect.