The first article 2. 14 Valentine's Day theme activity plan
First, the theme of the event: "Betraying singles-Valentine's Day without lover
The first article 2. 14 Valentine's Day theme activity plan
First, the theme of the event: "Betraying singles-Valentine's Day without lovers"
Second, the purpose of the activity: to provide an opportunity for single young men and women aged 24 to 30 to get to know each other, communicate and communicate.
Three. Activity time: xxx year x month 14 days 17: 30.
Four. Location:
Verb (abbreviation of verb) activity requirements: the number of participants should be controlled within 80, and the gender ratio should be equal, which is convenient for organizing activities, avoiding the embarrassing situation of one person and achieving good results. The top 40 participants were selected according to the registered men and women.
Contents and steps of intransitive verb activities;
(a) The event is tentatively scheduled to be held in the form of a buffet reception.
(2) The combination of sub-regions can narrow the scope of communication and make the activities achieve the expected results. Tentative four districts, named after Meiyuan, Lanting, Zhuyuan and Juxuan. Each area consists of long tables, one for women and the other for men.
(3) Activities are carried out in stages:
The first link: "Into the Fate"
Each participant gets a card by lottery at the same time of signing in. The cards are divided into two colors, pink for women and green for men. Card content: 1, region name, pattern and number; 2. Personal basic information (positive); 3. The conditions and requirements of the ideal object (back) shall be filled in by the cardholder himself. After receiving the card, the hostess will take you to the designated seat in your area and fill in the card.
The second link: acquaintance is fate.
1. Men and women who have drawn the same seat number sit opposite each other. The host appeared, the prologue ended and the music began. Under the guidance of the host, men and women sitting opposite each other exchange cards and introduce themselves. Singers are interspersed here.
2. Music with meals. The host asked each man to get up and get food for the lady opposite, and have dinner together to enhance communication.
The third link: sentimental posture
If you feel that the other party is not ideal and want to stop further contact, you can give the other party's card to the hostess, and the hostess will get my card back from the other party. The woman's card is kept by me, and the man's card is collected by the organizer for the second round of combination. The second combination mode is: under the guidance of the host, the man leaves his original seat and gathers at the designated place to wait for the new combination. The woman draws lots to get the card of the next combination object. After the host announced, the drawn man took a new seat opposite the woman and the two sides exchanged cards. The third round, the fourth round and so on.
The fourth link: "the heart is in harmony."
This link consists of various games, which must be completed by men and women together. The host will designate men and women to participate in the game on the spot.
Game 1: Soul Mate
Game method: One or two pairs of men and women in each district come to the stage, the man sits down and the woman stands behind the man. The host took out a piece of paper with big characters written on it and showed it to the audience and the woman. The people below were not allowed to say anything. Then, let the woman write the word on the man's back three times with her finger. After that, let the man talk. The wrong ones are naturally out, and the rest of the men and women exchange for the next round. This game can be played in several rounds from easy to difficult (from words to phrases), and the last couple left is the winner and gets the reward.
Game 2: "Together"
Game method: men and women cooperate to blow balloons. The man puts his hands behind his back, the woman holds the ball, and the man blows it. Try to blow it within the specified time, and the winner will be rewarded.
The fifth link: Love Rose
The host announced the start of the dance and guided the man to invite the woman to dance. Etiquette ladies present roses and chocolates in exquisite packages prepared in advance, and invite men to buy them and give them to their beloved ladies, interspersed with singers.
The activity ended in beautiful music.
Part II 2. 14 Valentine's Day Theme Activity Plan
I. Promotion purpose
Valentine's Day originated in western countries, and now it has been accepted and recognized by China people, which is almost crazy. Through the theme of "Valentine's Day", we should firmly grasp the psychology of "having a lover" and launch commodity promotion and activity promotion to attract tourists, raise awareness and achieve the purpose of sales.
Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions. High gross profit sales, and strive to create a new high profit target of 20 thousand yuan gross profit. In the new year, HAFACE will have a large number of new products on the market. In order to better enhance the popularity of our store, I hope all franchisees will do a good job in this promotion, digest the products in the store as much as possible, clean up the inventory, and welcome xxx with the latest attitude.
Second, the promotion time:
20xx February 8-February 14 (Valentine's Day)
Third, the publicity schedule:
20xx February 8th to February 65438, 2009 (14 days)
Fourth, the promotion theme
1, show love is reasonable.
2. Prepare enough gifts to let love announce the world.
Verb (abbreviation of verb) commodity promotion
Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on. Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme Exhibition: February 8-February 14
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
Promotion time: February 8-February 14.
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make the price list of "affectionate headdress bouquet".
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost: 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February10—February 14)
Pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.
Advertising slogan:
Xxx jewelry with color jump
Bright colors, exquisite workmanship and designs from Korea. Will such ornaments go up again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!
Unique valentine's day, what is unique, what gift can make a beautiful woman smile? A money-saving and decent gift, please see HAFACE's recommended baby accessories!
Nine, store layout
1, prepare enough gifts to make a love announcement.
A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);
B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";
C. purchase or lease heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. Joint operation reached a cooperation agreement with local flower shops to provide goods to each other, so as to increase the sales of both parties.
Buy xxx yuan of flowers and give XXX a piece of jewelry or a membership card; Buy xxx yuan jewelry in XXX and give flowers or discount cards provided by XXX flower shop.
Chapter 3 2. 14 Valentine's Day Theme Activity Plan
I. Theme of the event
Passion blooms, and there is love in the times.
Second, the activity time
65438 February 2004 to 65438 February 2005
Three. Activities:
(A love song duet confession
On February 14 and 10: 00-20: 00, a special area was opened on the side of the children's area on the sixth floor. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or pour out their hearts to him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.
(2) The fragrance of romantic lover's rose (2. 14)
During the normal business hours on February 14, customers can receive one rose (limited to 300) free of charge at the promotion service desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.
Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.
Fourth, media publicity.
1, media selection: xx Evening News
2. Layout specification:1/Edition 3 xx Evening News is red.
3. Release date: February 2004 14.
4. Expenditure:13,920,000 yuan.
Verb (abbreviation for verb) cost
1 2 exhibition board:100,000× 2.2 million yuan.
2. 2 pieces of lintel: 700 yuan, 00×265438 Yuan +0400 Yuan, 00 Yuan.
3. Print advertisement13920,00 yuan
4. The Asset Operation Department is responsible for gifts (roses, chocolates).
5. Audio fee: RMB400,000.
6. Other miscellaneous expenses:1000,000 yuan.
Total: about 19020.00 yuan (excluding the cost of roses and chocolates)
Sixth, tips
In this activity, VIP cards can use the discount function.