There is a man's body in the desert, wearing only underwear, holding an unlit match and three sets of men's clothes beside it. How did this man die?

It is this man who made a hot air balloon across the desert with his friends. As a result, the hot air balloon is about to fall. Everyone throws away everything first, then all the clothes, but they all fall off. So everyone draws lots with matches, and whoever draws the short one jumps down and pulls. Finally, the above scene appeared. That man unfortunately drew a short one ~ Hehe, I hope you like this silly story ~