0 1 Outstanding advantages
Highlighting advantages is a good way to attract users, but highlighting the advantages of products through copywriting is not as easy as you think. Many people like to use gorgeous and universal words to describe food, but users are particularly tired of such words and don't have much touch.
In order to highlight the highlights, we need to connect users with things they are familiar with, so that users can really feel the quality of products. For example, if you want to prove that your crayfish is particularly big, you must know the specific length of crayfish and then compare it with the familiar products in reality. Is our crayfish longer than apple 8, longer than 330ML cola or something else? When we can find something familiar, we can show our advantages well.
02 endorsement
It is also a good way to highlight the advantages of products through endorsement. Endorsements here include: catering sales, years of establishment, awards, celebrity-related events, and unique advantages of products. When we highlight these advantages, users can quickly build trust and dispel some doubts.
03 promotion means
Promoting relevant copywriting is also particularly attractive. For example, some time ago we wrote a copy about crabs, and online celebrity crabs were snapped up at low prices; The 0.88 yuan snapped up in a limited time was put into the US group for takeaway, and the conversion rate was particularly high.
Users usually only stay on the picture or text for 2-5 seconds. If they can't be attracted to click on customers, they will choose to give up. Promotional words can catch customers' eyes and improve the conversion rate.
I am the home page of the workplace, and I am good at writing questions and answers about the workplace and operation. If my answer helps you, don't thank me, just give me a compliment and we'll be even.