The ancient shopping festival in China can be traced back to the Qin Dynasty. The rulers of the Qin Dynasty implemented a series of economic policies, including a festival to celebrate the harvest and pray for the harvest in the next year on the lunar calendar 10/day, which is called the "Begging for Clevership Festival". In this festival, people will have some simple celebrations.
There is another form of ancient shopping festival, which is the Double Ninth Festival. Double Ninth Festival, also known as Double Ninth Festival, is one of the traditional festivals in China.
In this festival, people will do some outdoor activities, such as climbing mountains and enjoying chrysanthemums, to express their reverence and admiration for those with noble morality. At the same time, people will also buy some things, such as wine and cakes, to celebrate this important festival.
Marketing means of ancient merchants;
In ancient times, when merchants engaged in sales promotion, grandiose advertisements were indispensable. The most famous one is chanting, which is equivalent to our most popular on-site shopping this year. In addition to advertisements and discounts, ancient businessmen also had goals and tasks for themselves. Old customers alone can't do it. If an enterprise wants to have a future, it must have a steady stream of new customers.
There is a word called "Racine" on the modern Internet e-commerce platform, which is to attract new customers with various promotional coupons or gifts. In order to make the purpose less obvious, new games are designed every year. In addition to issuing "red tickets", the ancients also designed games, the most famous of which is "Guanpu".
Closing the shop is equivalent to winning the prize in our current lottery turntable, and using the pre-sold goods as the lottery head. According to the agreed way, such as turntable, coin toss and ferrule, as long as you win, you can get the goods for free or at a low price. This marketing method just captures the public's psychology of being greedy for cheap, and even makes people addicted. Many people are addicted to it.