Pinduoduo's Bargaining Process
Recently, Pinduoduo's bargaining activity, which has been circulated wildly in the circle of friends, has caused a heated discussion. In order to get 100 yuan in cash from Pinduoduo, 200 yuan or 500 yuan, everyone mobilized friends around them to cut a knife or help, but inexplicably, many friends were mobilized to cut a knife or help, and many people ended in failure. The system prompt is only 0.0 1 yuan. Pinduoduo's bargaining process design makes people feel cheated. Obviously, it shows that only 0.0 1 yuan can succeed. If you spend your friends' voluntary silence, it will also make Pinduoduo merchants gain the activity of the APP in vain.
Expose the truth about Pinduo.
Pinduoduo's behavior is undoubtedly irresponsible to consumers. Of course, in this case, a user who participated in Pinduoduo sued Pinduoduo for this. The reason for the lawsuit is that Pinduoduo deceived consumers and played with consumers' psychology in order to make his APP more active, making consumers cut a knife or help them indefinitely. Pinduoduo officials explained that the only difference of 0.9% displayed in the bargaining interface was due to the incomplete display of the interface. In fact, there are six decimal places after the decimal point. As soon as the explanation of many products came out, it suddenly exploded among consumers, including the most loyal users who have been cutting many products. This has a great influence on Pinduoduo to some extent.
The constant chopping of goods is actually to win people's hearts. It takes nearly 200 machetes to win 200 yuan's cash prize. On another level, these people who help with machetes have become employees of Pinduoduo in disguise, and the platform itself is undoubtedly the most profitable.
Behind the "cut a knife"
The so-called "cutting a knife" is actually an eye-catching marketing strategy in Pinduoduo. Merchants make full use of consumers' general greed for petty gain to promote Pinduoduo APP, and get the activity of the platform through people's views on APP. It is precisely because of this that Pinduoduo once became the most active APP of the year, with increasing page views and user experience. Although Pinduoduo has benefited a lot from this, since the truth came out, Pinduoduo has lost a large number of consumers, and consumers have obviously lost confidence in it.
If it is true that the six decimal places in Pinduoduo's official explanation cannot be displayed, then there should be relevant rules and reasonable explanations for such details and situations. However, Pinduoduo officials failed to conceal the news, so consumers could not verify it. They can only intuitively perceive that the machete is less than 1%, mistakenly thinking that it will succeed soon, and thus get a reward. It is obvious that there is fraud in Pinduoduo.
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Pinduoduo's business marketing, the so-called "chopping knife", although it seems that the platform has produced a lot of views, but blindly using "chopping knife" to fool consumers will only make consumers stay away. As an enterprise, it is necessary to pay more attention to the quality of goods, which can make consumers a reliable long-term solution.