Relationship between jasmine milk white and POP MART

Intellectual property joint partnership. According to the brand inquiry website, on June 24th, 2023, POP MART, white snake IP operator Qitan Theater and Jasmine Milk White announced the joint launch of * * * white snake fashion drama, which injected trendy charm into traditional culture with the new interpretation of cutting-edge designers. It shows that Jasmine Milk White and POP MART have cooperated in product launch and design, with the traditional cultural IP of White Snake as the joint venture theme.