1October 7th, 165438+, China's e-sports team EDG won the championship, defeating the former world champion Korean DK team with a score of 3: 2, and won the global championship of League of Legends S 1 1 season.
Then, EDG swiped the screen on the whole network, and there was a "flag cashing" action under the connection, which directly became a phenomenal event.
In fact, this is not the first time that the China e-sports team has won the championship in this competition.
As early as 20 18, IG has already won the global championship of League of Legends S8 season. Wang Sicong, the team owner who was watching the game at that time, swallowed hot dogs raw and made them into expression packs.
However, EDG won the championship because the story behind it was tortuous and bizarre, including the plot version of the counterattack.
While celebrating, the capital behind EDG team also surfaced. You know, e-sports is not only a competition, but also a competition for capital.
EDG belongs to Shanghai Yangchuan Electronic Technology Co., Ltd., and its largest shareholder is Guangzhou Chaojing Investment Co., Ltd.
The actual controller of Guangzhou Chaojing is Zhu Yihang. He integrated his elements into the team. EDG's full name is Edward Boleyn, and Edward is Zhu Yihang's English name.
Rainbow Sicong and Zhu Yihang are also "the second generation of real estate", behind which is Hesheng Chuangzhan. At present, Zhu Yihang owns the equity of Hesheng Chuangzhan 18. 14% and is the second largest shareholder.
Who is the biggest shareholder? His father, Zhu Mengyi, of course.
Like the e-sports industry, the second generation of real estate has broken the secondary wall and the layout has become popular. The real estate enterprises behind it have also started new plans and journeys.
When Zhu Yihang was mentioned before, not many people knew it outside the e-sports circle, especially compared with Wang Sicong, who has always been high-profile.
But the resultant force behind it can be said to be famous.
Hesheng Chuangzhan was established in 1992, listed on the Hong Kong Stock Exchange six years later, and expanded to the whole country in 2000, and major cities took land to build houses.
After a series of operations, Hesheng Chuangzhan became a well-known real estate enterprise in China, especially in 2004, becoming the first real estate enterprise in China with sales exceeding 654.38+000 billion yuan.
The advantage of this achievement is very obvious. We should know that the sales of R&F, Aloft, Country Garden and Evergrande were 6.4 billion, 4.5 billion, 3.24 billion and 654.38+0.4 billion respectively.
Synbiotics and exhibitions can be said to be a journey.
At that time, Vanke's sales were 9 billion, and Wang Shi, the helm, blurted out that "Hesheng Chuangzhan is the aircraft carrier of the real estate industry".
As a result, Hesheng Chuangzhan was called "real estate carrier" by the outside world, but in recent years, it was slightly low-key and frustrated in the process of moving northward, because people still believed that Hesheng Chuangzhan was strong and won the title of "real estate is deep and expensive".
This is also the case. In the ranking of Hurun Rich List 202 1, Zhu Mengyi family fortune is 7 1 100 million yuan, ranking 73rd.
During this period, Hesheng Chuangzhan completed the replacement of the head. Zhu Mengyi retired and was succeeded by her daughter Zhu Yihang's sister Zhu Jurong. She was born in 1989 at the age of 32.
Zhu Jurong's idea is to take land on a large scale and make various investments. Since 2020, Hesheng Chuangzhan has won seven projects in Beijing, Hangzhou, Langfang, Kunshan and other places for 654.38+08 billion yuan, especially three plots of Beijing Minute Temple, which became a hot spot in the property market that year.
In terms of investment, Zhu Jurong invested in Xiaomi, Ping An Insurance, Ping An Health, HSBC Holdings and China Mobile in a short time.
Most notably, it was reported this year that it was going to acquire Evergrande Real Estate, and Zhu Jurong was prepared to spend HK$ 20 billion to acquire 5 1% equity of Evergrande Real Estate, making a steady profit without losing money. On the one hand, Evergrande Real Estate was valued at 40 billion at that time, and 50% was already 20 billion.
On the other hand, the property area managed by Hesheng Chuangzhan is 654.38 billion square meters, while the area of Evergrande Real Estate is 850 million square meters.
If the acquisition is completed, the property area in the hands of Hesheng Chuangzhan will be greatly improved and can also be used for future layout. This is also the strategy in Zhu Jurong's mind, and a new real estate journey will be carried out through property layout.
In fact, most real estate enterprises have begun to explore the use of property companies to carry out housing brokerage business.
Some people may ask: isn't the real estate enterprise just taking land, building houses and selling houses? But they sell new houses, not second-hand houses.
Yes, but that was before.
As we all know, the real estate market has entered the era of stock. Among the 500 new wealth this year, the richest man in real estate is the former chairman of Ke Holding Company, who is engaged in housing brokerage business, not a real estate development enterprise.
Therefore, housing enterprises have long been aware of the market prospect of housing brokerage business and are carrying out a series of operations. Because they belong to the top experts in the industry, their sense of smell is naturally first-class.
Housing enterprises began to lay out second-hand housing intermediary business, which is their new ambition.
Since last winter, head housing enterprises have started to carry out second-hand housing intermediary business, mostly relying on their own properties. Evergrande, Longhu, Country Garden and Vanke have successively built their own second-hand housing intermediary brands.
First, Evergrande bought 152 intermediary companies in one breath, reshuffled the original Hengfangtong in a short time, and launched a new brand-RV Bao.
Then on June 26th this year, 65438, Longhu launched "Gannet", focusing on two businesses: house rental and house decoration.
On the same day, Vanke launched "Park Neighborhood", which is a combination of "Park Neighborhood" and "Home" in Wankeyun's second-hand housing brokerage service. 165438 This year1On the evening of October 5, Vanke officially announced the spin-off of its property Wankeyun.
On the 29th of that month, Country Garden also launched the leasing brand "Youwa" as its new leasing business line.
In addition to the head housing enterprises, waist housing enterprises and small housing enterprises also realize the importance of laying out second-hand housing intermediary business, because now in the era of stock houses and managing bonuses, they have to change the past model and re-integrate their business lines.
At the same time, industry giants other than housing enterprises are also laying out to enter the field of second-hand housing.
Ali jointly established Tmall Good House, JD.COM has Beijing to choose a good house, and Suning is also doing new house sales.
Even Red Star Macalline has this consciousness. As early as 20 19, the real estate agency brand-Red Star Macalline Ai Jia was established, with about 400 stores at present.
With the continuous inflow of capital, the real estate brokerage industry will no longer be the world of traditional intermediaries. In the past, the situation of "one super and many strong" led by shells will change, and various types of showstopper may appear.
However, at present, housing brokerage services, including the layout of housing enterprises based on property, are still in the exploratory stage.
Just like the "second generation of real estate" behind winning the championship with IG, housing enterprises have also started new ambitions, especially in August 2020, when Ke Holdings Inc was listed on the New York Stock Exchange, which strengthened the fact that real estate brokers have great potential in the capital market.