On July 12, 2023, Anta officially announced that it had reached a cooperation with Kaili Owen, and Owen officially became the basketball spokesperson of Anta. The highly anticipated Owen generation is expected to be released in the first quarter of 2024, when the complete full range of product lines will also be listed simultaneously. Anta and Owen can get together because of their common love for basketball.
Talking about Owen's connection with Anta can be traced back to May 2022, when Owen participated in a podcast program called "I am an athlete". In the interview, the host asked Owen which sports brands he liked. Owen answered Anta seriously. When the word "Anta" was mentioned, Owen's eyes were full of respect and recognition. Only then did the fans know that China brand Anta had already entered Owen's field of vision.
Anta's scientific research strength
As early as 2005, Anta established the first enterprise technology center in China sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, tens of thousands of China's feet data were collected irregularly. The R&D expenses of Anta also increased from 65,438+0% of the original cost of sales to 5.8%. The design team comes from all over the world and has set up R&D centers in the United States, Japan and South Korea, applying for dozens of independent research and development patents every year.
The scientific and technological achievements such as elastic rubber, easy bending, energy ring and flying weaving technology independently developed by Anta have also become the most popular products for consumers. Anta Sports has set up R&D centers in the United States, Japan, South Korea and China. As of July, 20 18, about 25% of the company's senior executives have worked in multinational companies, and there are more than 100 foreign designers.
Reference to the above content: Baidu Encyclopedia-Anta