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Auto show or 4S shop? Where is the bigger discount?
I believe that friends who have participated in the auto show are deeply touched. Although the auto show has gathered a lot of models, the discount is not small, but there are many people and voices come and go. It's really bad to experience in such a noisy environment. How to get a better price quickly at the auto show? If you have a favorite car, go directly to the brand booth! In this way, you can buy your favorite car quickly.
Of course, if you don't want to go to the auto show, 4S stores are also a good choice. During the period of 10, many 4S stores have similar preferential margins to auto shows. Generally speaking, generally speaking, large-scale public holidays, whether manufacturers or 4S stores, will generally give greater concessions. If you are a friend who is not in a hurry to use the car, you may wish to wait until the end of the holiday or the end of the month. This stage is the moment when 4S stores rush their performance, which is more conducive to consumers' price negotiation. However, these techniques do not work on some very popular models.
So if you go to a 4S shop to buy a car, what kind of 4S shop should you choose? Take a prefecture-level city as an example, for a large 4S store, choose the one with the largest sales volume. Because of the large sales volume, 4S stores get more subsidies and concessions from manufacturers; In addition, cars sell quickly, and 4S stores don't have to pay extra interest to banks, so the cost is lower.
Of course, there are also some new or smaller 4S stores. In order to get more hot-selling factory quotas and pay more attention to sales, such 4S stores will launch special offers from time to time to attract customers, promote transactions and stimulate single store sales.
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There are many "0 handling fees" routines, and high profits are actually secondary consumption?
For loan fees, many 4S stores have standardized management. I have been to some branded 4S stores before, and many of them charge hundreds or even zero loan fees, but not all 4S stores have the same standards, depending on the charging standards of each store. Of course, no 4S shop can guarantee absolute "zero handling fee". After all, 4S stores must earn profits from all over the world to maintain operating profits. If the car price is cheap, it will naturally be supplemented from other aspects.
As long as consumers accept the loan fee proposed by the 4S shop, it is ok to choose a loan to buy a car. After all, it is nothing new to borrow money to buy a car. If consumers have excellent qualifications, they can also consult their own banks for car loans. The rates and loan life are more advantageous than auto finance.
Nowadays, most 4S stores attract customers and accumulate user groups by selling cars, which can only be regarded as small profits but quick turnover in the sales process, and the focus of profits has shifted to the after-sales part. Therefore, the general brand's 4S stores will set up a customer care department to enhance the stickiness between the owner and the brand by organizing go on road trip for riders, lectures on maintenance knowledge and parent-child activities. , thus increasing the chances of car owners returning to the store for maintenance, repair and referral, transforming them into secondary consumption and improving operating profits.
Of course, there are also many "hidden" consumption items, such as engine oil, maintenance suits and fine products won by lottery in activities, which must be used and installed in automobile 4S shops, thus generating extra working hours.
03
The subsidy policy continued and the auto insurance reform was favorable.
Affected by this year's COVID-19 epidemic, the overall downward automobile market has been hit again. In order to stimulate the automobile market, local governments have actually introduced preferential policies for car purchase. For example, the Guangdong provincial government has introduced policies and measures to encourage Guangzhou and Shenzhen to further relax the car lottery and auction indicators; Guangzhou provides a comprehensive subsidy of 6,543,800 yuan for consumers who purchase new energy vehicles. In addition, Foshan, Shenzhen, Changsha and other municipal governments have also introduced relevant preferential measures in response to national policies. Therefore, friends who are going to buy a car should pay attention to the local car purchase policy so as not to miss the deadline for major benefits.
In addition, auto insurance has also ushered in major reforms this year. Among them, the total liability limit of compulsory insurance increased from 6.5438+0.22 million yuan to 0.2 million yuan. Among them, the compensation limit for death and disability was raised from 1 1000 yuan to 18000 yuan, and the compensation limit for medical expenses was raised from 1000 yuan to 18000 yuan.
In addition, the main insurance liability of vehicle damage insurance increases the insurance liability of vehicle theft, earthquake and its secondary disasters, glass breaking alone, spontaneous combustion and engine wading, and provides consumers with more comprehensive and perfect auto insurance services, which is undoubtedly a very important welfare for consumers.
Every year 10 is the golden month for many prospective car owners to buy cars. Consumers have more and more choices, and various incentives have accelerated consumers' desire to buy. Partners who want to buy a car may wish to seize the golden car buying month in 10, but it is best to choose their favorite models in advance and strive for greater car buying discounts on the spot!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.