Ebo's endorsement of Anta was exposed in advance, and consumers were worried about price increases. What do you think of this?

In a blink of an eye, more than a month has passed since the cotton incident in Xinjiang, and the related topics are still very enthusiastic, mainly reflected in celebrity endorsements. As we all know, after the incident, many celebrities immediately terminated their cooperation with bad brands. Among them, Ebo, the top star, was the most popular and decisively canceled the recognition of international sports brand Nike. ?

The staff of a shopping center displayed the promotional materials of Yibo supporting the national sports brand Anta on the Internet, which caused great repercussions and heated discussions on the Internet. From the poster, you can clearly see Anta's trademark. Yi Bo wears the latest sportswear and holds his favorite skateboard, marking the title of the world's chief spokesperson. There is no denying that Yibo is really handsome. I saw him wearing a black round hat, black sports short sleeves, white long sleeves and a pair of avant-garde and cool sports shoes. Everything in the back is fascinating. It is worthy of being hailed as a top idol by the outside world, and it is also worthy of the love and support of many fans. ?

Not only that, I can't help it, including the employees in the store under Anta Line. Before the official announcement, Yibo humanoid billboard has been released, attracting many consumers to watch and shop. It is not difficult to see that Ebo's endorsement of Anta has become an undisclosed secret. Just last week, a fashion icon V broke the news through Weibo, saying that at the end of the year, the Anta conference officially announced Ebo as the world's chief spokesperson this month, and many fans questioned it at that time. ?

Sure enough, it seems so now. Anta finally signed Yibo, which made the rise of domestic products recognized again. However, this result is obviously not very friendly to the supporters of "Bo Yi Jun Xiao", because some people broke the news earlier that Yi Bo may have been signed by Li Ning and has already signed it. The successful Shawn Shaw is different from the recognition of a product series that only corresponds to two people. ?

Of course, Li Ning's failure to win the double top championship really disappointed many people, but in any case, Anta is still the backbone of domestic brands. Like Li Ning, it is the highlight of domestic products, and there are countless. The pride of the people. However, some people are happy and others are worried. Since Sean recognized Li Ning, many consumers have expressed price panic, while Ebo recognized that Anta would not have the same situation, so he had to wait and see. Wait quietly for the official announcement.