What does Taobao naughty value mean? What's the use of naughty Taobao value?

Naughty value is the basis for the classification of Alibaba members of Alibaba Group. Naughty value 1 0,000 points is a demarcation point, and those below 1 0,000 points belong to ordinary members, while those above 1 0,000 points belong to svip, accounting for only 3%.

Naughty value, as an important indicator to measure national consumption power, depends not only on purchasing power, but also on whether you like to evaluate and share, and even whether your integrity is good enough, which will affect naughty value.

Extended data

Naughty value

1. Naughty value subdivides the general level concept in the original' VIP system' into three core indicators: purchase, interaction and word of mouth, so as to better encourage users to participate in interaction and sharing and make Taobao truly "community-oriented".

2. "Interaction index" occupies a core position among the three major data indicators. The data shows that it is easier for the pickpocket party who is keen to publish shopping comments, participate in community interaction and share the treasures of the heart to become svip.

3. The member whose naughty value exceeds 1000 is svip of Taobao. Now there are nearly 10 million svip, and Taobao has prepared many exclusive rights for these most naughty people.

Members with a score of 4.800 or above can enjoy the same treatment as hotel VIPs, such as late check-out; You can receive 10 yuan's Didi Taxi Voucher, 5 yuan Voucher, 5 yuan Home Red Packet and other "daily benefits" every day.

reference data

Baidu encyclopedia-naughty value