The theory has been talked a lot, so it is better to operate it in time. Practice is the only criterion for testing truth. Let's talk about how to arrange the plan.
Plan 1 Add the baby you want to do and find the core keywords. Expand. For example, to make men's shoes, you can make a low-cut shoe as the core keyword to expand new words. Add about 30 words. Precise matching and center matching are combined.
Scheme 2 is an extension of the selling point of this shoe, and the last scheme is low-cut shoes. This can be casual shoes, or it can be made of any material, depending on what dimension you have gone through.
Scheme 3 promotes the third core word with baby.
Plan 4 can be a lab or payment measurement or click.
Let's talk about ideas. Some thoughts on nourishing words. We can exchange ideas with each other. I can't do everything. If I don't let it go, it will be allowed in the world. According to your own situation.
Thinking 1 Many people have a platform to screen each other. Now everyone knows that the quality is not good, but it is fast. Click rate directly affects the quality score. The mutual point is that you want to interfere with the normal data of the through train, and increase the classification given to you by the through train by increasing false clicks. But Taobao will take some precautions. As the saying goes, the road is one foot high and the magic is ten feet high. Before the through train was revised, it was easy for us to get 10 points by clicking big words. Small words are all overnight.
But now, things are different. Big words are hard to type 10. The most effective way now is to save the country by curve. Click on the small print to make the big print, let the weight of the through train go up, and the high-quality branch will follow. The customer experience of the through train tells us that the conversion rate is very important. The customer can quickly find the baby he wants through the words he searches, and place an order and make a deal. Good shopping experience.
Let's talk about this idea first: click on 5-9 long tail words. Click on each word 20 times. The click rate is about 8%- 10%. Add 1 characters. Click continuously for 3-5 days. The scheme with good effect is 10, and the big word with average effect is 1-2, which may not reach 10, so you can go to the next group of schemes. Click the schedule to control at least one click within 10 minutes. Some people don't have so many resources, they can be less, but they should control the presentation. Or make fewer words. Two long tails, 1 big word. The effect is not obvious.
Idea 2 This method is simple. Is to put the baby in 10 major cities. Put the ranking at the top and see the peak of your baby's visitors in the data cube. Delivery methods are common, and the set daily limit is spent in a short time. 300-500。 The sooner the better. This idea, not 100% can succeed, but once it succeeds, the effect is super good. A healthy route.
Idea 3: Click with software. This method works well now, and the delivery time can be controlled. It usually takes 3-7 days to take effect.
Idea 4: Cheat click on funny pictures. This method works well. But the cost is also small. The specific operation is to make pictures that can attract people's attention. Naked men, naked women, run away, artists get married and go home, the warehouse sends water to clear the inventory, the boss runs away, etc., and make pictures according to their own treasures.
Idea 5: the method of minute fare increase is still in the research stage, and there is no result yet, so we will discuss it in the next issue.
Summarize the click-through rate of various industries during this period.
For men's shoes with more than four words, click 5% for four words, and click 8- 10%.
For women's wear with more than four words, click 5% for four words, and click 8- 10%.
Click 4% for women's shoes with more than 4 words, and 5-8% for women's shoes with 4 words.
For men's wear with more than four words, click 3%, and click 6-7% for four words.
For children's clothing with more than four words, click 4%, and click 5-7% for four words.
Click 3% for words with more than four words in high heels, and 5-8% for four words.
Click 3.5% for leather shoes with more than 4 words, and click 6-9% for 4 words.
Click 5% for women's wear in autumn, and click 6-9% for women's wear in autumn.
Can't sum up everything. Each data is generally 5-7 through train tests. But different cars have different specific effects. Let's think it's appropriate. Not official data, there is a way out, for reference only.
In fact, many friends have their own good ways, we can communicate with each other, and a threesome must have my teacher. The more you communicate, the more you know.