The value of redemption of points.
1. First, clarify the significance of point redemption, which is to retain users and improve user activity; The purpose of exchanging goods is to guide users' behavior through goods and improve the use of software; Money is just numbers, and numbers can't directly make people associate and link needs.
2. Currency figures need to show their purchasing power through purchasable or convertible objects and their actual values. Everyone's association ability is different, and the items linked by association are also different because of different cognition, so it is difficult to form a unified evaluation standard.
3. For example, 1000 points exchange 10 yuan. For A with good material conditions, 10 yuan may be linked to the value of a bottle of functional drinks bought casually after exercise, while for B with relatively poor material conditions, it may be linked to the value of fried rice as lunch.
4. So A may feel that it is not worth changing, and gradually lose interest in integral. B may think it's worth changing and is fully interested in cashing in points. Because the standards are not uniform, different results are produced.
5. Converting goods means converting cash into socially recognized equivalent concrete goods. In the process of using points redemption, users first visualize the possibility of redemption, and unify the evaluation criteria for different cognitive users at the first time.