World Cup Bonus Bamboo Flower
The World Cup is a feast for fans and a good opportunity for all participating teams to make money. Since the beginning of the new century, the bonuses awarded by FIFA to teams participating in the World Cup have been on the rise (see Table 2). In addition, in order to encourage clubs to support players' enthusiasm, FIFA's awards to clubs are also increasing. Four years ago, the cost was $40 million, while the World Cup in Brazil increased to $70 million.
However, the increase of prize money in the World Cup in Brazil is basically concentrated in the top three, while the income of other teams has basically not improved, and even the income of the top eight teams has declined (see table 1). FIFA has previously indicated that it will give a large amount of financial assistance to the youth football in Brazil, the host country. It is reported that to reach more than $654.38 billion, it is obviously necessary to move these expenses from other places.
The World Cup is more luxurious than the Olympic Games.
Compared with FIFA, which is only responsible for football, the International Olympic Committee is more luxurious in both affiliated associations and its own scale. Since 1984, in people's minds, the IOC has changed from poor to rich, and in today's words, it has definitely entered the "local tyrant" level. However, compared with FIFA's "big local tyrant" status, the International Olympic Committee is at most a "small local tyrant".
According to the data released by the International Olympic Committee, from 200 1 to 2004, the total income of the International Olympic Committee reached about 42155 billion US dollars. From 2005 to 2008, due to the global economic crisis, the income of the International Olympic Committee decreased to nearly $4 billion. In the last four years, with the global economic recovery, according to IOC President Rogge, the TV broadcasting rights of the 20 10 Vancouver Winter Olympics and the 20 12 London Olympics were packaged and sold, with a total income of 3.9 billion US dollars. Although sponsorship and other income are not detailed, the total income may reach $7 billion. During this period, FIFA also organized two World Cups, the World Cup in Germany and the World Cup in South Africa, with a total income of more than 654.38+02 billion US dollars.
The income sources of the IOC can be divided into four categories, of which 8% is used for the operation and management of the IOC itself, and the remaining 92% is distributed to the host Olympic Committee, national Olympic committees and international individual sports organizations.
The "golden bowl" of global events is the most expensive.
Interestingly, although FIFA has the strongest ability to attract gold, in terms of the brand value of the event, the quadrennial World Cup is actually not the highest. According to the ranking of the brand values of the world's top ten sports events published by Forbes, an authoritative financial magazine, the NFL Super Bowl, known as the "Spring Festival Evening" in the United States, ranked first with a brand value of 420 million US dollars, higher than the sum of the Olympic Games and the World Cup.
There are many professional games in America, such as professional basketball, professional baseball, professional football and professional ice hockey. These professional events all have their own finals, among which the Super Bowl finals of professional football is the most concerned sports event in the United States, attracting three times more TV viewers every year than MLB and NBA finals combined. According to statistics, the total number of American TV viewers watching the 2006 World Cup finals was about 654.38 million +07 million, but compared with the Super Bowl, it was a drop in the ocean. In 2008, 654.38+0.3 billion Americans watched the Super Bowl, while only 654.38+0.2 billion people voted in the presidential election. According to statistics, the Super Bowl in 20 13 became the most expensive advertising platform in the world, and the advertising revenue of this Super Bowl once again reached a record high, reaching about 3.7-3.8 million US dollars every 30 seconds, and some advertisements even sold for 4 million US dollars. Converted to more than 700,000 to 800,000 per second. Therefore, the Super Bowl is also called the "Golden Bowl".
The highest prize is the Champions League.
Although the brand value of "Super Bowl" is rated as the highest, and FIFA has also increased the prize money of Brazil's World Cup champion team, the highest prize money of world sports is the Champions League prize money. According to the specific distribution plan of the Champions League bonus for the 20 12 ~ 20 13 season announced by UEFA, last season's Champions League champion Bayern and runner-up Dortmund won $75.25 million and $74.04 million respectively (while Barcelona won only $33 million in the previous two years). It can be seen that the prize money of the World Cup champion is not only less than half of that of the Champions League, but even worse than that of the European Cup.
In addition, in the Super Bowl, the team won a total prize of $65,438+$055,000. According to the bonus distribution plan announced by the NBA in April this year, the total playoff bonus is $6.5438+0.3 million, and the team that won the championship this season can get more than $2.3 million. This figure is not high.
Judging from the personal income of winning the championship in sports competitions, there are not many collective projects such as NBA and World Cup allocated to each player.
FIFA is a "big local tyrant"
From less than $200 million in the World Cup in Korea and Japan to $576 million in the World Cup in Brazil, FIFA's material rewards for participating teams have more than doubled. Many experts pointed out that this is a wise move by FIFA. FIFA President Blatter's purpose is to let all participants in the World Cup actively protect this big market. After all, the World Cup is the biggest platform for FIFA to make money. 1974, when Havelange became the president of FIFA, there was only $24 in FIFA's account. Thirty-six years have passed, and the available funds in FIFA's account have exceeded $654.38 billion.
During the World Cup in Korea and Japan, FIFA made a profit of 260 million US dollars, and during the World Cup in Germany, the profit was about 65.438+0.5 billion US dollars, so the real profit leap was the World Cup in South Africa. According to statistics, FIFA's income in the World Cup in South Africa exceeded 8 billion US dollars, twice as much as that in Germany, so its profit must be above 65.438 billion US dollars.
FIFA's income mainly comes from TV broadcasting rights, manufacturers' sponsorship and related souvenir sales. The following is an example of the World Cup in South Africa.