1, some brands of shoes like hunger marketing.
Shoes of Nike, Adidas and other brands especially like hunger marketing. They always release the joint names of some stars, sneakers and the same shoes worn by international superstars, which are always sold in limited quantities. Many people who like shoes will go to some special channels to buy them if they can't buy them.
Many shoes on the APP have been fired for thousands of dollars or even tens of thousands of yuan.
2. If you meet a scalper, the space profit will be greater, and the heat of frying shoes will be higher.
When I buy shoes in official website, I may have bought them for several thousand yuan, but if I meet a scalper and put all those limited shoes in my pocket, I will sit on the ground and fry them for tens of thousands of yuan. Many people say that no one will buy shoes with tens of thousands of dollars, but this is not the case.
People who love sneakers are crazy and have to buy tens of thousands of shoes.
Some shoes of domestic brand Li Ning have been fried to several thousand yuan.
Brand Li Ning has released some limited edition or co-branded sneakers. Many scalpers use hunger marketing to earn thousands or even tens of thousands overnight.
CCTV once issued a document saying that shoes are for wearing, not for frying.
Not long ago, CCTV posted a comment on the Internet, arguing that it is not advisable to fry shoes now. Shoes are for wearing, not for frying. In the past, the price of a pair of shoes was only a few hundred yuan, but now it has been fried to several thousand yuan or even ten thousand yuan, which obviously destroyed the market balance. Some brand businesses should not often engage in hunger marketing.
Shoe-frying fever is also easy to cause the rise of high imitation industry.
The price of many shoes has soared to several thousand yuan, which will gradually drive the rise of high imitation industry. Many people can't afford genuine shoes, so they buy high imitation shoes, which cost several thousand yuan, while high imitation shoes can be bought for two or three hundred yuan.
Some netizens also said that buying high imitation shoes is even better than genuine shoes, such as Nike shoes. Putian high imitation Nike shoes are not open for several months, and genuine shoes are open for two months.
Many shoe speculators have made millions through hunger marketing.
People who specialize in shoe speculation always have many channels to get these limited-edition shoes and then sit on the ground and sell them at a starting price. Some software that specializes in selling shoes, such as poison and gain, earned hundreds of thousands to millions.
If the shoe speculation fever is not stopped, it will easily lead to market chaos and the whole market will lose its balance.