What sport was dunk used at the beginning of its birth?
In recent years, AJ and YEEZY have become a common phenomenon in the streets, and the popularity of these shoes has undoubtedly become the dream shoes of contemporary young people. So before the AJ and YEEZY fires, what were the dream shoes in the hearts of young people at that time? The answer is undoubtedly today's protagonist DunkSB. As a skateboard shoe, NikeDunkSB also has a strong basketball gene, which has been iteratively evolved from the earliest basketball shoes in the 1980s. Therefore, AirForce 1, AirJordan 1, NikeDunk and NikeDunkSB are actually related by blood. Let's start with AirJordan 1 and NikeDunk, which are two basketball shoes designed by the same designer PeterMoore in the same year. The prototypes of the two sneakers are inspired by AirForce 1 and adopt the line outline of AF 1. So the appearance looks very similar. Dunk, which originated from 1985, took AirJordan 1 as the design prototype and was originally used for basketball. Dunk's original intention is actually a pair of basketball shoes with good adhesion to the ground, and its name comes from SlamDunk. NikeDunk shoes are more popular, slightly inferior to AirJordan 1 in cushioning configuration. You can think that the difference between NikeDunk is very simple. AirJordan 1 has the exclusive flying wing logo on the outside of the upper. Since its inception, the persistence of sports campus customs has driven NikeDunk series to innovate and break through. Looking back, seven college basketball teams, STJohn's (St. John's University), Arizona (University of Arizona), Michigan (University of Michigan), Syracuse (University of Nevada, Las Vegas), Kentucky (University of Kentucky), Lowa (University of Iowa) UNLV GeorgeTown (University of Georgetown), have subverted the tradition. Since then, the wave of colorful colors has been out of control, and NikeDunk has become a symbol of expressing personality. Careful readers may find that there are eight pairs of shoes in the picture. However, the eighth pair is not dunk, but the gray-blue AirJordan 1 made by Nike for Georgetown University. When 1985 was put on the market, the price was $65. Because of its hot sale, it once exceeded 100 dollars in the sports shoes resale market. After that, Nike increased its market sales. While expanding sales, it also overdraws the purchasing power of the market, so there is a phenomenon of unsalable sales. Later, AirJordan 1 appeared on the shelves of discount stores. Many AirJordan 1 shares have been auctioned, and the price of 19.99 dollars is a great benefit for skaters with limited economic ability. Just in 1987, the skateboarding film "TheSearchforAnimalChin" directed by StacyPeralta was released, and AirJordan 1 naturally became the first choice of countless skaters. In the film, BonesBrigadeTeam members SteveCaballero, MikeMcGill and LanceMountain personally demonstrated shoes, creating a classic moment in the long river of sports shoes culture. Although many skaters choose Nike's shoes such as AirJordan 1, Dunk, Blazer, GTS, etc., Nike's position in the skateboarding industry is not very optimistic, because Nike has not specially launched shoes belonging to skateboarding. Perhaps these unprofessional shoes are favored by some skaters, which makes Nike have excessive self-confidence. In terms of street culture and sports brands at that time, Nike's influence was extremely limited. Nike realized that to make a name for itself in street sports, not only good quality and top technology are needed, but publicity is also the biggest problem. So they decided to use celebrities to endorse their sneakers. After that, Nike chose the most common and popular X-GAME as the entry point into street culture. They signed the famous ZooYork skateboarding team at a high price as their endorsement in skateboarding. At the same time, the famous "What kind of athletes are like skateboarders?" Advertising. However, such advertisements have attracted the disgust of the athletes of this minority sport. In the opinion of skaters, professional skateboarding brands such as Etnis, eS and DC, or brands founded by skaters, are more in line with the spirit of skateboarding. As an "intruder", Nike just wanted to make money from these skaters, so Nike's first attempt to enter the skateboarding market failed. Later, Nike acquired savier, a local skateboard brand in Portland, and later failed again due to various factors of cooperation. Prior to this, Nike positioned skateboarding as a professional skater, but there was no corresponding product for low-end people. Nike immediately realized the problem. In the market they need to occupy, the low-end people are the most important market. Consumers at this level occasionally engage in skateboarding as entertainment. Compared with professionals, they don't need such high technical content, but pay attention to the practicality and style of daily wear. At that time, many street cultures influenced each other, especially basketball. When Nike saw the success of AirForce 1 in the retro market, it couldn't help but think of Dunk, a basketball shoe that was once extremely popular but never developed. As far as the market life is concerned, AirForce 1 is coming to an end, so Nike designers decided to use their classic shoe Dunk as the prototype of Nike skateboarding shoes to fill the vacancy of Nike's positioning in the skateboarding industry. As a substitute for the original Dunk, DunkPro has not changed its technology, only changed the design of the tongue for the sake of beauty, and added an extra strap to match different styles. However, Nike has been trying to enter the market of extreme sports. At the same time, dunks are cheap because they are unsalable. Many street skaters choose to wear dunk to skate. Nike saw the opportunity to enter the low-end skateboard market from the dunk, and even saw the stepping stone of extreme sports. So dunk's tongue was thickened experimentally from 1998 to 2000. This pair of improved shoes is DunkProB, which was also used by street skaters to test the skateboarding market, and DunkProB was recognized by skaters. As an epoch-making work, DunkProB locates low-end skateboarders and high-end leisure people. On the basis of the prototype dunk, the extra-thick tongue design is adopted to protect the ankle. Like DunkPro, it has an extra shoelace to adapt to various collocation methods of casual wear. Perhaps by fate or coincidence, SB is both a skateboard and a SandyBodecker. In 2002, Nike pinned its last hope of attacking skateboarding again on former alpine skier SandyBodecker. SandyBodecker found the root of the problem after being entrusted with a heavy responsibility. After spending a lot of time and energy to understand the needs of skaters, he wants skaters to get excellent products like athletes in other fields. After DunkLowProB received a good response, Nike got a chance to start over. So the classic Dunk series was officially taken out, and some reasonable changes were made: the shock-absorbing ZoomAir was added, and some fillers were added to the tongue of the shoe, which was also the hope of skateboarders. Another classic design of NIKESB-round shoelaces was also born at this time. At the same time, in order to successfully enter the skateboarding market, Nike also set up its own skateboarding team, NikeSBTeam, at 0 1. Moreover, the marketing rules have also changed. All advertisements of Nike's entire SB series can only be seen on skateboarding media. Products are only available in skateboard concept stores. This makes the skaters see Nike's attitude towards skateboarding, and also makes the skaters like this shoe more. Moreover, Nike also signed four very influential skaters, ReeseForbes, RichardMulder, DannySupa and Ginolannucci, and launched their own DunkSB, which is the four kings in everyone's mouth. ="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt="arial ">=" Line height:1.8; " & gt