In addition, a Pepsi spokesperson officially announced it on August 2 1. The other two brands are short-term business cooperation, and there is no official spokesperson. One is the new black gold series of Casio G-SHOCK watches, and the other is Luckin Coffee Guixia series. It is not difficult to see that these brands have the characteristics of focusing on the young market, popularizing and emphasizing marketing, and are also more in line with Dylan's own image and audience. Different from online celebrities, the short-term business cooperation of stars also needs more rigorous review and screening to protect word of mouth and IP.