How did the word "roadshow" come from?

Roadshow was originally a common way for overseas listed companies to publicize their corporate image to investors. It is an "exotic product" at the turn of the century and has long been popular in the international securities market. Road show, also translated as "roadshow", is a pre-issuance research activity arranged by stock underwriters to help issuers. Generally speaking, underwriters first choose some places where they can sell their stocks, and choose some possible investors, mainly institutional investors. Then, lead the issuers to meet one by one to introduce the issuers. Understand investors' investment intentions. Underwriters and issuers can objectively determine the circulation, issue price and issue opportunity through roadshows.

At present, roadshow online has become an important form of IPO promotion for listed companies in China. Online roadshow is an online interactive communication mode and news release mode. The forms of online roadshows have developed from initial IPO promotion to performance promotion, product promotion, product inquiry promotion, listing lottery, live broadcast of listing ceremony, real-time reporting of major events and other forms. The exploration of information disclosure and information exchange in the securities market has achieved initial results.

Online roadshows break the time and space constraints with the help of powerful network functions, and deepen investors' grasp of listed companies, policies and regulations, market hotspots and other information through real-time, open, interactive and fast online communication, thus providing a convenient and two-way information exchange platform for roadshows and investors.