I Maotai is a digital marketing App launched by Kweichow Moutai at the end of March 2022, which supports consumers' online registration, real-name authentication, online and offline payment, cancellation of refund and store delivery. Every morning at 9- 10, consumers can make an appointment to buy the latest four products at "My Maotai". The purchase results are released at 6 pm that day, and the winners need to complete the payment within half an hour.