Enriching school community activities, strengthening the connection between campus and society, and making students go to society earlier are also responding to the call of the school and making the campus socialized. When Guangxi University is about to usher in a new effective force, our public relations association hopes to inject new vitality into its future development and enhance its development momentum. At the same time, by expanding the scale of recruitment activities, actively strive for interaction with society, and improve college students' social practice ability.
Third, the activity time:
September 20xx12—September 20xx 17
Four. Location:
Recruitment publicity will be carried out in the whole school, and the final recruitment place will be located in the square in front of Liubu Little Square and Bihuyuan.
Verb (short for verb) activity:
(a), the preparation stage < September 8th-September 9th >:
In view of the current situation of the development of student associations, the current leaders of our association attach great importance to this recruitment work and have specially formulated a series of recruitment measures and emergency response plans.
On September 9th, 1 year, the association held a leadership meeting to discuss the details of recruitment and make a feasibility judgment in the next two days.
2.9 10, the association held a leadership meeting again, and decided to recruit new jobs in the future, and put the responsibility into the personal system.
The association discussed the possible problems in recruiting new members and worked out a series of solutions to these problems.
(2) the mid-term publicity stage of the activity < September10-September11>;
At this stage, our association will paste POP posters, publicize our association through exhibition boards, and at the same time, we will hang publicity banners later to improve our association's popularity and influence among freshmen.
(3) formal recruitment stage < September1February-September17 >;
At this stage, more than 3,000 leaflets will be distributed to students, especially freshmen, to expand publicity. At the same time, other publicity activities will not stop, but will be strengthened. Hang the banner of our association at the recruitment site every day to attract more people's attention and come to consult. There are also ballroom dancing activities at the scene, which attract more visitors, buy them time and create the possibility to better understand our association. There will also be an office on site, and interested students can fill in the form on site to join the club.
(4) recruitment summary stage < September1July-September18 >;
At this stage, we will find out the success and failure by summing up the comparison between this activity and the enrollment plan, as a summary of the experience of the association's development. Improve the overall working ability of the association and the overall working ability of the association.
(5), publicity work:
1, hang the Olympic flag to attract more people's attention and expand community awareness.
2. Distribute more than 20xx leaflets throughout the school. Distribute leaflets to expand publicity and attract more dance lovers and beautiful students to care about our club, get to know our club and join our club.
3. Poster promotion. Five posters were posted in Liuyi, Dongyuan and Dongyi of the school, highlighting the working strength and characteristics of our club and fully expanding the influence of our club.
4. I will mobilize all existing members to carry out publicity activities during the orientation period of the school community and in the future to expand the influence of our community.
In addition to the above measures, our association will also make a membership training plan for this semester, so that freshmen can understand that our association is a club that sincerely serves its members. In order to enhance the new members' curiosity about our club and join our club.
(1) publicity work
1. Pan Longyun from the Propaganda Department is responsible for the production of leaflets.
2. The production of exhibition boards and posters is led by the Propaganda Department, and the Propaganda Department, the Liaison Department He and the Liaison Department Yang Yi are in charge.
3. Secretariat Wu Yufang is responsible for preparing the necessary materials.
4. In addition, Chairman Zhang and Sun of the Organizing Committee are responsible for the production of the emblem of the competition, the collection and verification of later materials and the coordination of activities.
5. Li Zhaowei, the public relations department, is responsible for music preparation and actors.
(2) Recruit new sites
The staff of all departments are on duty at the recruitment site, receiving and explaining the relevant situation of the association to the freshmen who come to watch or register, and trying to attract our association. The staff will take care of their own lunch.
(3) External relations
The external sponsorship of this event and the contact with the broadcast media are completed by the External Relations Department and the Public Relations Department.
Note: This recruitment is led by Vice President Yan Zi.
Eight, the new membership fee and the number of new members
In view of the actual situation of community work and the relevant documents of the school, I will lead the team to understand the difficulty of recruiting new employees this year. Therefore, according to the actual situation of our association, the new leadership of our association unanimously decided:
(1), the income membership fee for new members is in 20 yuan, and the income membership fee for old members is in 2 yuan.
(2) Recruiting new members This time, we plan to recruit 300 new members (excluding old students who are over sophomore year).
Note: This recruitment is mainly aimed at freshmen.
Nine. Budget:
1, flag making: 30 yuan.
2.20xx Recruitment Leaflet: 160 yuan, 0.08 yuan/piece.
3. Two publicity banners: 120 yuan, 60 yuan/Article.
4. Exhibition board design and materials (***5 pieces): 50 yuan, 10 yuan/piece.
5.5 posters. 200 yuan, 40 yuan/Zhang.
6. Material post-processing cost: 50 yuan.
Total: 6 10 yuan
Article 2: Planning of Public Relations Activities 1. Background
Mengyuan Hotel is a four-star hotel operated by Mengyuan Group in Siping. Mengyuan Group is a catering service enterprise. Its main economic activities are in big cities in North China, East China, Central China, South China and Southeast China, and there are also several hotels in Shenyang, Changsha and Harbin in the northeast. Siping Mengyuan Hotel is the first hotel opened by Mengyuan Group in Siping and the first four-star hotel in Siping. For a medium-sized city like Siping, Mengyuan Group takes a fancy to the importance of Siping transportation hub; Furthermore, the policy of revitalizing the old industrial base in Northeast China indicates the revival of Northeast China, so Mengyuan Group wants to seize the Northeast market based on several large and medium-sized cities. As a new enterprise in Siping, its popularity is not very high. Siping also has some well-known competitors, such as Siping Hotel, Jiping Hotel and Lihao Hotel. Therefore, if you want to gain a foothold in Siping, the opening ceremony is the first shot of public relations, so you must seize this opportunity. The overall theme of the activity
1, Dream Garden-your dream home!
2. Give you the feeling of going home-Dream Garden Hotel
You and I will build a beautiful home.
4. We will build your home.
Second, the activity objectives
Through this activity, people in Siping learned about the dream garden, got to know the dream garden, and had a perceptual understanding of the dream garden.
Three. Activity plan
1, early signs propaganda
(1) Location: centering on Dream Garden Hotel, within 2 kilometers of the main road.
(2) Setting form: reapply for construction; If not, rent the existing suitable outdoor media located on both sides of the road (such as advertising space in bus shelters).
(3) Quantity: each copy needs at least 5 copies, and * * * needs at least 10.
(4) Size and height: According to the actual situation, the text should be as large as possible and eye-catching.
(5) Design requirements: The standard logo and standard font of Dream Garden Hotel are required.
(6) Time requirement: set to 10 days before opening.
(7) Purpose: to raise awareness, arouse curiosity and establish a certain reputation;
2. Planning scheme for opening public relations activities
Theme: enchanted gardens Hotel celebrates your birthday!
(2) Activity time: open day.
(3) Location: Mengyuan Hotel.
(4) Activity summary: Give each of the 30 citizens who celebrated their birthdays on the opening day of Mengyuan Hotel a private room, and he can invite relatives and friends to the private room for dinner and consumption, and all expenses will be paid by Mengyuan Hotel.
(5) Activity details and precautions:
1) Advertise the event:
A. time: 10 days before opening.
B. Media: Siping Daily and New Culture News.
C. Layout: 1/4 version
D, copy the content:
Title: enchanted gardens Hotel celebrates your birthday!
The first paragraph of the text: Introduction of Mengyuan Hotel.
The second paragraph of the text: Introduction to your birthday celebration-Dream Garden Hotel will officially open on XX. To celebrate the opening of Mengyuan Hotel, Mengyuan Hotel will hold a birthday party for you and give away 30 private rooms for free.
Registration conditions: Anyone who has a birthday and a permanent residence in Siping City can register.
Registration date: from now until XX, from 8 am to 6 pm every day.
Quota limit: limited to 30 people, first come, first served;
Registration place: lobby office on the first floor of Mengyuan Hotel
Instructions for registration: register in person with the original ID card and household registration book; Minors must be accompanied by guardians; The old and infirm must be accompanied.
Other precautions: you must dress neatly when entering, otherwise the organizer has the right to refuse to enter; All the interpretation rights of this activity belong to Mengyuan Hotel.
2) Sign up for a room reservation first.
Registration time: the day after the advertisement is released to the day before the opening.
Instructions for registration: book in Mengyuan Hotel in advance with the newspaper advertisement of the day and my ID card (or household registration book to prevent false ID card).
Other registration conditions: all minors should be accompanied by their guardians; The elderly and infirm should be accompanied by their relatives; Dress neatly when eating, otherwise you have the right to refuse to sit down.
Menu restriction: select the menu of the day in a limited category.
Number of dishes: set a rough upper limit, such as two dishes per person, so as to avoid waste.
Alcohol restriction: Choose from a limited list of one or more alcohols.
How to deal with the problem that you can't finish your food: You need to make a small punishment if you can't finish your food, just like doing it yourself, otherwise they will mess up.
If the number of applicants exceeds 30, it will be conducted on a first-come-first-served basis until the quota is full. In order to prevent chaos, we should queue up to prepare the number films, send them one by one, and handle them according to the number films, so that there will be no trouble.
Pay attention to advertisements: the right to interpret activities belongs to Mengyuan Hotel; A birthday cake will be presented and a birthday cake cutting ceremony will be held.
3) On the opening day:
A. Taking photos as a souvenir: All the guests with Amanome took photos with the management representatives of Dream Garden Hotel.
(If the photos need to be used in a certain range, such as enchanted gardens Hotel, an agreement on the use of portrait rights should be signed with them. )
B. Hold the selection ceremony for pricing personnel of Dream Garden Hotel. From the adult guests who participated in the day, 30 pricing personnel were selected by lottery (that is, drawing lots immediately), and letters of appointment were issued, inviting them to come to Mengyuan Hotel to participate in the activities of evaluating vegetable prices on XX (Sunday).
4) Soft articles: In order to cooperate with this activity, try to publish soft articles in food editions such as Siping Daily, with the opening ceremony as the topic, and achieve the purpose of promoting Dream Garden Hotel by reflecting the new spiritual civilization of Siping catering industry.
3. A series of public relations activities after the opening.
(1)- Subject: Please set the vegetable price of Dream Garden Hotel!
(1) Event date: a Sunday about 10 days after opening.
(2) Activity time: 8: 00 am-10: 00 am.
(3) Location: Mengyuan Hotel
(4) Activity summary: Hire 30 pricing staff to collectively evaluate the prices of some dishes in several categories.
(5) Notarization of the event: You should contact the notary office 10 days before the opening and agree to notarize the event. The notarization result will be announced in a conspicuous position in the lobby.
(6) Pricing member selection:
Option 1: On the opening day, draw lots to select 30 guests who are willing to participate in the event;
Scheme 2: After the opening, three guests who come to spend money every day are randomly selected (provided that the guests are voluntary and free) as pricing officers.
(7) Activity preview: On the third day after the opening, an activity advertisement of Dream Garden Hotel will be sent, allowing you to set the price of vegetables.
(8) Reward of participants in vegetable price limit: X yuan per person, which will be paid in the form of red envelopes at the end of the activity, and they are required to sign to show that they have received the salary paid by Dream Garden Hotel.
(9) The name of the dish that needs to determine the price of vegetables: it is selected by Mengyuan Hotel.
(10) Determination method and process: remove the highest score and the lowest score and take the average score; Need to prepare relevant forms and stationery, and determine the specific process.
(1 1) Notarization: contact the notary office for support in advance. Notarization is carried out on the spot. Hang a notarized and stamped vegetable price tag after notarization.
(12) Post-event publicity: On the second or third day of the event, an advertisement was published in the newspaper, with the content of announcing the results of vegetable price measurement, thanking the notary office and the pricing officer, and inviting the public to supervise and inspect. At the same time, a dream hotel will be released, please comment on the chef's event preview.
4. A series of public relations activities after opening.
(2)- Subject: Please rate the chefs of Dream Garden Hotel!
(1) activity start date: the day after the end of the vegetable price evaluation activity.
(2) Selection method: From the second day after the vegetable price fixing activity, each chef is randomly selected to cook five dishes every day, and customers who like this dish are invited to comment on the quality attributes of this dish, such as taste, color, fragrance,
Article 3 1 of public relations activity planning. Description and organizer of the event:
1. Project name, time and place: the project includes men's team (* *13)100m, 200m, 400m, 800m,1500m,1/kloc- 100 meter hurdle and triple jump [Track and Field of Song Tian College of Guangzhou University] Time: 20xx65438+February10 ~ 20xx65438+February 12.
2. Purpose and main contents of the competition: In order to promote the school culture and let the society know more about the characteristics of the college. The main content is to promote college students to increase physical exercise, enhance their physical fitness, improve their physical and moral qualities, enrich students' extracurricular activities and improve their sports level.
3. Background of the competition and description of the organizer's resources: Background of the competition: All departments of the school hold sports competitions, and the ranking is calculated according to the total score of each project. The school sports meeting is a large shopping mall that fully attracts the sponsorship of major sponsors. The organizers of the competition mainly use the Social Sports Department of our college to arrange referees and venue allocation for various sports. Resources: Sponsors communicate with schools and arrange them in various sports.
Second: target audience
1. Forecast of audience distribution and number: the main audience are students, full-time teachers and leaders of our college, and a few are social workers. It is predicted that there will be 4000 people watching the sports meeting.
2. Who and how to attract their attention to the Olympic Games: Major General Mao Xinyu of China was invited to watch and guide the competition. Moreover, Nike provides a wealth of prizes, which directly improves the excitement of the event and strengthens the influence of the event.
Three. Scope and method of sponsorship:
1. This competition is suitable for: sports industry-related enterprises (such as sports equipment companies, sports clothing companies, sports beverage companies, etc.). ), sports organizations (such as local sports bureaus and referees' associations, etc.). ), media (such as local TV stations), major social advertisers and stores in our school give sponsorship.
2. Compatibility of this competition with the corresponding corporate image: After sponsoring their favorite sports, sponsors can use the materials or money you sponsored to enhance the visibility of sponsors, so the images of sponsors, sponsored sports and spectators are compatible with the corporate image.
3. Sponsorship method: Title sponsor, main sponsor and equipment supplier: This sports meeting is sponsored by Nike Sporting Goods Company, the main sponsor is Nike Sporting Goods Company and the equipment supplier is Nike Sporting Goods Company.
4. Distribution of sponsorship funds:
Activity: 1 1 ten thousand yuan
Amount used (unit: yuan) Initial start-up capital: 10000.
Sports equipment: 20000
Athletes' Articles: 25,000.
Purchase invitation: 500
Catering expenditure: 4,000 yuan
Posters, banners and leaflets: 1000
Bonus: 20000.
Other expenses: 19500 (including site layout, etc. Emergency fund: 10000.
Total budget: 1 10000 yuan.
4. Sponsorship returns and communication measures:
I. Analysis of Sponsor's Income:
1. Compared with TV and newspaper media, publicity in schools has a good cost performance, and the best publicity effect can be achieved with the least funds.
2. The school consumption area is concentrated, with strong pertinence, and the brand is easy to be deeply rooted in people's hearts. Among them, college students like it as a modern youth.
Pursue fresh, exciting, romantic, fashion activities that can show personality and express themselves. If businesses can publicize in such large-scale activities, the effect can be imagined.
Because there are new students every year, if conditions permit, businesses can also establish long-term friendship with our Ministry of Social Sports.
Cooperative relations, such as planning a large-scale event every year, will deepen the popularity of businesses inside and outside the school and have great long-term significance.
4. Convenient application for activities: merchants must go through a series of applications for publicity or promotion activities in apartments and colleges.
Please, and through the cooperation with our social sports department, your company is easily recognized by the school and strongly cooperated by our social sports department.
All students take part in this activity, which will be widely spread in our college.
2. Detailed description of advertising, promotion and public relations:
1. Title: Naming right is the most important competitive point in business. The name or logo of the business will be printed on the back of the athletes' sportswear, which is conducive to exerting the brand effect of the business in this activity, and at the same time supporting the activities organized by students, so that students can feel that the business is very friendly and cordial.
2. Flyers: 65,438+00,000 flyers are needed during the event. The information of sponsors and this event will be reflected in the leaflet, distributed to each dormitory through our staff, and introduced to the dormitory members. Let more people know about sponsors.
3. Banner: During the activity, three banners can be hung at the school gate, the competition site, the school sidewalk and the dormitory apartment.
Verb (abbreviation for verb) Sponsor's responsibility and arbitration:
One: The terms that sponsors must accept are:
1. Ensure the quality of the sponsor's own products is qualified and legal.
2. The profit gap between sponsors is not chaotic, and no prosecution or retaliation can be made under any circumstances.
3. The organizer must stipulate the rules and regulations of the school and carry out a series of activities and publicity.
All activities of sponsors must abide by the rules and regulations of our school and the national rules and regulations.
The organizer must sign the contract stipulated by the state with our school.
Two. Arbitration mode:
In this sports meeting, athletes' injuries affect their performance or sponsors are eliminated directly, so they can't complain and retaliate, mainly based on school rules and regulations and student safety issues.
Article 4 of public relations activity planning 1. Activity background
Although there are many canteens in our school, the pressure to supply so many students is still a bit great, showing a state of short supply. Therefore, whenever it is time to eat, the order of the canteen is in a state of chaos, as if chaos has become a matter of course, and the crowded crowd has caused a very bad influence on the outside world. This unhealthy atmosphere has damaged the organizational image of the school and greatly reduced the public's evaluation of the school. So let the canteen order return to order.
Second, the purpose
In order to create a good organizational image of the school and improve the quality of students, we should earnestly follow the school's "three-do" educational concept, start from the side and start from the canteen, so as to return the canteen order to the order, thus enhancing the school's visibility, reputation and harmony in small matters. Specially planned this "orderly you, me and him" activity.
Through this activity, let the students realize the importance of consciously observing order, not doing small evils or doing small good. Correct some bad habits in the school and get high praise from the public with correct self-orientation.
Three. Time and place of activity
Location: a university
Time: March, 20xx. Considering that everyone is going to review the final exam and have a winter vacation, in order not to affect everyone's exams, this activity will be arranged after the start of next semester.
Four. resource demand
This activity needs some manpower and material resources. Human resources: school leaders, school logistics, school radio station, school reporter station, school student union, local TV station and daily newspaper. Material resources: related funds, school playground.
Verb (abbreviation for verb) activity
1, March 1 to March 7, the school radio station reported the chaos in the canteen, and cited some examples, as well as the bad influence on everyone and our school, which established everyone's sense of ownership. I believe everyone will remember some related reports that lasted for 7 days.
2. At the same time, the school reporter stood on campus and interviewed students randomly to understand their views on the disorder of the canteen and listen to their voices. And contact the Political and Educational Affairs Office, write some relevant reports and publish them in the school newspaper, vigorously publicize and advocate everyone to consciously abide by discipline and cultivate a new style of civilization.
On March 7, when everyone's attention was focused on this matter for seven days, the school leaders would come forward and release a message about restoring the order of the canteen, so that the counselors could convey the core ideas. At this time, everyone will realize the importance of the problem. I believe that everyone's sense of responsibility and awareness of obeying order will be greatly improved than before.
4. From March 8 to March 30, 3 1, hospitals formed volunteer teams to carry out volunteer activities in the canteen, supervise everyone to queue up consciously and maintain the order of the canteen. At the same time, the logistics department of the school puts display boards of canteen order at the gates of major canteens, and the position of the display boards must be conspicuous to remind everyone at all times. In the meantime, if everyone performs well, you can withdraw the volunteer team in advance.
After a period of publicity and volunteer action, everyone should not only realize the benefits of orderly canteen and improve efficiency, but also realize the basic quality of contemporary college students. From March 18 to March 19, contact relevant reporters and staff of local TV stations and municipal daily newspapers. On March 20th, our student union will organize a large-scale signature activity in the school playground. A huge banner crosses the playground (the banner must cover the whole playground), which reads "orderly you, me and him, civilized and fresh air support" Each hospital organizes students to enter the playground in turn and sign the banners. After signing, a big banner hung on the iron fence of the playground. Reporters from City TV and City Daily reported on this large-scale signature activity. It not only improves students' sense of ownership, but also enhances the image of the school.
time
event
March 1-7
School radio station report
Interview at the school reporter station
Published in the school newspaper
March 7
The school leaders released the news.
Counselor communication
March 8 to -3 1.
Supervision of volunteer team
Publicity display board of school logistics office
March 18- 19
Contact local TV stations and journalists.
March 20
Large signature activity
Problems and details in intransitive verb activities
1. The signature event will be postponed in case of weather and other emergencies on the day.
2. The signed banner must be big, which is more powerful and newsworthy.
3. Volunteers must be friendly in the process of canteen supervision, which fully reflects the quality of college students.
Seven. budget
Publicity board fee: 30 yuan.
Large banner fee: 500 yuan
10 pen: 15 yuan.
Eight. The person in charge of the activity and the main participants
Organizer: Student Union of a university.
Participants: all college students.
Participating guests and units: city TV station, city daily newspaper, leading school radio station, a university reporter station.
At this point, the planning activities of orderly activities in our school canteen have been completed. This activity can not only rectify the order of the canteen, correct a series of problems about discipline and order in our school, welcome new civilization into the campus, establish the sense of ownership of our college students, but also enhance our organizational image. The massive signature activity has expanded the popularity of our school, and the orderly and civilized atmosphere has increased the reputation of our school. On this basis, the harmony is greatly improved. May the future of our school be bright and the image of our school be better and better!