Relevant laws and regulations on prize-winning sales

According to the law, the maximum prize amount for lottery sales is more than 5,000 yuan.

Award-winning sales refers to a sales promotion method that gives away goods or awards as an incentive to stimulate consumers to buy products and expand their popularity. Consumers can not only get extra rewards by participating in various prize-winning sales activities organized by manufacturers, but also feel fun in the process of understanding brands and buying products.

Award-winning sales can not only stimulate consumers' desire to buy, but also strengthen the product image and improve the visibility of products and brands through the theme of activities. Generally speaking, manufacturers are suitable to adopt prize-winning sales when exploring new markets, promoting new products, replacing new packaging, encouraging repeated purchases and major events and festivals.

Bonus sales refers to the gift behavior attached to or attached to the sales behavior. Bonus sale is actually a gift, that is, the owner gives the property or the rights related to the property to others for free. This kind of gift is closely related to market competition and should be regulated by competition law.

Lottery-based prize-winning sales is a kind of prize-winning sales method that decides whether the buyer wins the prize by lottery, lottery and other accidental means. As a means of promotion, prize-winning sales can increase the market share of related commodities, promote the circulation of commodities and bring certain economic benefits to operators. Lottery sales with prizes, if properly used, can play a positive role in activating the market and promoting competition; Improper use will destroy the competition order and harm the interests of consumers.

legal ground

People's Republic of China (PRC) Anti-unfair Competition Law

Article 22 Where an operator conducts sales with prizes in violation of Article 10 of this Law, the supervision and inspection department shall order him to stop the illegal act and impose a fine of not less than 50,000 yuan but not more than 500,000 yuan. Article 10 A business operator shall not have the following circumstances when selling with prizes:

(1) The category of prizes, redemption conditions, bonus amount or sales information of prizes are unclear, which affects the redemption;

(2) Selling with prizes by fraudulent means such as lying about winning a prize or intentionally letting the defaulting personnel win a prize;

(three) the sale of lottery tickets, the maximum bonus amount of more than fifty thousand yuan.