Nike is headquartered in Portland, Oregon, USA. The company produces all kinds of sporting goods, such as clothes, shoes and sports equipment. Nike is a world-famous sports brand, which originally refers to the Greek goddess of victory in English and is translated into Nike in Chinese.
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Nike's logo is a small hook. Nike has always regarded it as a glorious task to inspire every athlete in the world and provide them with the best products. The air cushion technology pioneered by Nike has brought a revolution to the sports world. The sports shoes made by this technology can protect the knees of athletes well and reduce the impact on the knees when strenuous exercise hits the ground.
Nike's first breakthrough in expanding the market is the youth market, and consumers in this market have some similar characteristics. Love sports, respect heroes, have a strong sense of idolization, want to be valued, have active thinking, rich imagination and full of dreams.