TEDA, Suning, Jianye, Lifan and many other teams. Both have experienced a serious crisis in this offseason, among which TEDA and Suning have been or will be dissolved soon. In fact, the fuse leading to these crises is very clear, that is, the team name neutrality policy just introduced by the Football Association and a series of measures such as restricting transfer fees and wages in recent years.
The restriction of transfer fee and salary marks the end of the golden age of football, and it is basically impossible to achieve good results by buying excellent players. The neutral team name further dampened the enthusiasm of investors. For many investors, investing in football is for advertising. Once the advertising value is gone, the investment becomes meaningless. After all, which investor wants to spend hundreds of millions of dollars on football every year without any return?
Many people say that the starting point of this series of policies issued by the Football Association is good. I think this statement is extremely wrong. As the governing body of the league, it is extremely wrong for the Football Association to interfere too much in the external environment of the league.
A few years ago, with the introduction of foreign aid by various teams, the content of Super League matches was greatly improved, and more and more fans poured into the stadium. At one time, the broadcasting rights of Super League sold 8 billion. Secondly, the number of foreign aid players is limited, and the infamous U23 incident. These policies reduced the excitement of the game and the fans slowly walked out of the stadium. It is even more worthwhile to pay a high price for copyright broadcasters.
Subsequently, the Football Association signed a package sponsorship agreement with Nike on behalf of each team. The jerseys and equipment provided by Nike, which is completely indifferent to the Super League, are ugly. Without the concept of packaging, the team lost the opportunity to generate income through the surrounding areas. What's more, strong teams such as Evergrande, Shanghai Port and Guoan had the opportunity to sign larger sponsorship contracts to increase their income, but this opportunity was ruthlessly deprived by the Football Association.
On the one hand, the Football Association requires teams to make ends meet. On the other hand, the Football Association signed broadcasting and sponsorship contracts with other companies on behalf of the team without authorization, which led to the loss of the team's interests. It can only be said that the Football Association itself has huge problems.
Sadly, although everyone is cursing China football and China Football Association, people who know China sports actually know that China football is the most professional of all sports in China.
Only in football can you see the unrestricted free circulation of players among provincial teams that can't be seen in other projects. Even the Football Association, which is repeatedly greeted by fans and friends, is not an institution under the General Administration of Sports.
In fact, sports in China have never been mass sports or gold medal sports. To put it bluntly, many low-profile events exist to win gold medals and make breakthroughs in the Olympic Games and world competitions. The daily operation and management of these projects need a lot of funds, so where do these funds come from? Of course, it comes from football, basketball and other projects with high market acceptance. To some extent, the achievements of other events in China today are inseparable from the contribution of China football. In the current environment, China's football is basically daydreaming.
In order to improve the competitive level, the national football league has been on the road of international integration, which has greatly increased its own costs. Under the influence of the epidemic, the popularity of watching the league matches will not be solved for a while, and the corresponding income will also be greatly affected. There's only one way to dissolve and keep your strength until you come back next year! This is the right choice, safety first, no doubt!