Take the recently popular Molly blind box as an example. Molly series contains 12 dolls with different shapes, including fixed models, hidden models (large and small hidden models) and special models, and the prices generally range from 49 yuan to 69 yuan.
It is worth mentioning that the probability of hiding money is only1144, and the probability of some money is even lower. For example, Molly's westward journey gold is specially provided with money, and the probability is only 1/720. Many players will keep buying in buy buy to extract hidden money. ...
Speaking of the origin of the blind box, we have to mention the super popular doll Sonny Angel, also known as "naked little angel" (also known as "naked doll").
Because Sonny Angel's first generation dolls are naked, flexible in hands and feet, and have a faint baby fragrance;
By the second generation, "naked dolls" had the embryonic form of blind box play. The second generation dolls are no longer uniform, but wearing cute animal hats. There are 9 kinds of dolls, such as chicken, panda, frog and monkey. The sales method has become a surprise box, and people don't know which doll to buy until they open it.
By the third generation, the "naked doll" finally had clothes to wear. Each doll's T-shirt has different colors and different words written on it. Fixed payment 12, lucky payment 1 piece.
Like buying Molly, people often buy a bunch of dolls in order to get lucky money (hidden money), and many people collect dolls of different styles for fun.
As one of the brokerage companies, POP MART has a deep understanding of the popularity of Sonny Angel. It is said that the sales growth of this doll at that time was amazing, once accounting for 30% of the company's sales.
Wang Ning, the founder of POP MART, posted a dynamic message on Weibo, asking netizens what they like to collect besides Sonny Angle.