Earlier, Bloomberg Businessweek reported on Joe, who is 19 years old, in the cover story. The story of Herbert dropping out of school and blowing up his shoes.
According to Bloomberg Businessweek, Joe? Herbert noticed in high school that the price of some Supreme T-shirts he owned online was two or three times that when he bought them, and he started his reselling career. His resale company, West Coast Street Clothing Company, can trade hundreds of thousands of dollars worth of sports shoes every month.
And last year's outbreak was given to Joe? Shoemakers like Herbert have more opportunities.
Cowen, an American investment bank, pointed out that in the months after the outbreak of the COVID-19 epidemic, a large number of consumers turned to online channels to buy sports shoes, and the secondary market of sports shoes showed rapid growth, because of the impact of shoe manufacturers such as Foot Locker selling their stocks due to the decline in sales. Joe? Shoemakers like Herbert can use computer programs to identify the most popular sports shoes and buy a large number of sports shoes on the online platform for resale. Last May, Joe? Herbert's West Coast Street clothing company even completed a $600,000 deal.
On July 30, 2020, one hour before the release of Yeezy Boost 350 Zyon sneakers, Joe? Herbert and his team used special computer programs to access the Yeezy supply website, and prepared his mother Ann in advance for each program. Herbert's credit card information. Finally, Joe? Herbert used his mother's credit card to buy limited edition sports shoes worth132,000 dollars, and made a profit of more than 20,000 dollars through resale.
I believe that many young people like shoe culture now. Shoe culture is actually a trend of shoes. In fact, many shoe brands appear in our field of vision. These shoes are very attractive to young people both in appearance and design, so they have also caused many young people to snap up. I think this is a normal phenomenon, because with the development of the times, our aesthetic concepts are constantly changing, and we should accept the changes brought about by this phenomenon.
In fact, we should adopt an inclusive attitude towards different cultures. For this kind of shoe-frying culture, it is not necessarily a bad culture. These young people buy shoes and resell them to others, which is actually a means of making money. Now this society is an inclusive society. As long as it doesn't violate the law and discipline, I think it can be recognized by all of us. I don't think we should stick to our traditional ideas. We should keep pace with the times.