Your video clip is great.
First, don't think according to the script. No matter how many shots a movie has, the core is to tell a good story, not to piece together various video shots. Don't forget the theme of this video, which is often the core content of copywriting planning.
Second, the director's thinking. After determining the theme of the film, editing, as the second creation of the film, must have the director's thinking to avoid falling into the photographer's logic and order. First of all, we should be familiar with the material, understand the material, and then find the conflict point of the plot. Then, you have to consider how to express the theme through lens editing, extraction, arrangement and reorganization, and through different transitions, shots and lens languages. Otherwise, no matter how high your editing level is, you can only imitate and copy, and you can't upgrade to editing art.
Third, audience thinking. When editing a movie, we must find out who the audience is, who the movie is for and what the characteristics of the audience are, so as to find the most reasonable way to deal with it when editing, when to confront the audience, when to hang the audience, and when to make the movie more exciting and hierarchical.
Fourth, the lens sense is mainly two pieces. As soon as you see an excellent shot, you must associate it with the plot related to the shot. Remember this shot and play a role in the whole story conflict. The second function is that the idea of lens interception actually means transition and splitting. How to combine the shots more reasonably, how to intercept them more unexpectedly and reasonably, and let the audience be more surprised.
Fifth, the sense of music. Any movie can't just have pictures and dialogues, it must have background music. Appropriate music can make the rhythm and emotion of the film better expressed and make people look more comfortable. When to enter music, when to produce music and when to leave blank are all things that a qualified editor needs to seriously consider.
The above five points are the core of editing thinking, and they are the five points that need to be kept in mind as a qualified editor.