What does nikekl store mean?

"NIKEKL store refers to a high-end retail store built by sports brand NIKE, named NIKEKICKSLOUNGE.

"NIKEKL store refers to a high-end retail store built by sports brand NIKE, named NIKEKICKSLOUNGE. NIKEKICKSLOUNGE was born in 2008. Originally, it was just a brand activity, which meant an exchange meeting between NBA stars and fans. Later, Nike turned it into a brand and became a private experience store for shoe fans.

The full name of Nike kl is NIKEKICKSLOUNGE. Nike kl store was born in 2008. It was originally just a brand activity, also known as the "Shoe Crazy Club", and it was also the designated activity for NBA stars to visit China. Many NBA superstars, such as Kobe Bryant, LeBron, KD, Melo, CP, Blake Griffin, etc. They all communicated with fans and sneakers in KICKSLOUNGE, and finally NIKE turned KICKSLOUNGE into a private experience store for shoe fans.